Debbie Allen International

Debbie Allen The Market Position Expert banner

Debbie Allen's Blog

Shameless Self-Promotion

Shameless Diva-1Once you’ve figured out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.

Self-promotion, when done effectively, works for ANY business or career. As soon as you begin to implement the proven marketing strategies behind... Read More

Are You Googlable?

Are you googlableYouTube can help you become Googlable! The next thing to do is to set up your own YouTube Channel. This is where you will add correctly optimized videos for more online exposure. You’ll need to create quality content and publish it online with keyword-rich titles.... Read More

Re-Define, Re-Position and Re-Energize

Re-Define, Re-Position and Re-Energize your online opportunities.

Re-Define:  If you have an existing website, take a look at all the text on your site. Make sure it is speaking directly to your target market. If not, rework your marketing copy all together to get more effective results.

Re-Position:  It may be time for you to completely reinvent your brand... Read More

7 Essential Steps Before Building Your Website

Step #1: Get your brand foundation developed or redesignedseven-steps-website-332

Schedule a professional photo shoot to get updated photos for your website. I suggest that you get some great headshot photos as well as some action shots to use throughout your website. Bring a few changes of clothing to get multiple... Read More

Why Most Websites Don’t Work

broken-websiteThe reason why most websites don’t work effectively is because they have disjointed messages and/or too much information that confuses the viewer. You must remain consistent with your message and expertise throughout your website. Often it’s much easier to create a new website than to modify an existing bad website. This way,... Read More

‘Brand-Storming’ Your Way to the Top

Developing your USP (Unique Selling Proposition) requires some very focused brainstorming and creativity – this is what I call "Brand-Storming." Pay attention to how other companies use their USPs to their advantage. This process requires careful analysis of your unique message and your most ideal clients. When you analyze in detail what you have to offer, not just your... Read More

Back to Top