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Learn to Sell from Other Experts

As I traveled the world speaking and attending more events, I discovered that there were a lot of new experts coming on the scene. They used speaking as a way to sell their expert services. They were not professional speakers; in fact, many of them were not even good speakers. But what they did have was a message and an expertise that could help others solve problems, make more money, improve their lifestyle, get more clients and so on. I saw them selling from the stage like crazy and they were all making a lot more money that I was at the time. I was already a highly paid and skilled speaker who had been speaking professionally for over a →

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The Psychology of Color

The use of color in your logo is important. Once defined, you will continue to bring those same colors into other forms of your marketing. Color in marketing speaks loudly to the subconscious mind. It can have a positive or negative reaction to your prospect within a matter of seconds. And on the internet you have less than 30 seconds to connect and make a great first impression. That’s why branding, the use of color and image has a lasting impact on whether a prospect will decide to work with you. On the internet you don’t deal face to face. Therefore, it’s a powerful visual and psychological medium. The words (or sales copy) on your website have by far the →

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Toot Your Own Horn

Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this “shameless” self-promotion. Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your mind to. In fact, when you become good at promoting yourself and your services, you will also begin to enjoy it more. Self-promotion can become very rewarding. When I was writing by book, Confessions of Shameless Self Promoters, I shockingly discovered that an average of 85% of the thousands of business owners, entrepreneurs and experts I’ve surveyed around the world →

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6 Qualities Required to Turn Words Into Action

Action takers accomplish more and stimulate even more ideas in the process. That means they can take more positive action steps in the process. When you become a fast action taker you get in the habit of taking even more action and in return you get more results than the average person. Even if you fear taking action, the process of doing is in itself the best cure for fear. The most difficult time to take action is doing something for the first time. Force yourself if you have to. Even if you don’t know how to do something, once you start moving you’ll begin to stimulate the flow of ideas and inspire yourself to continued action. After you put →

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Grab Your Dot Com Now

Establish a great business name that defines what your expertise is all about. Here are some example of brand names that I’ve helped my clients create: Career Transition Expert, Money and Life Freedom Coach, Behavior Change Expert, Breakthrough Life Consulting, The Date Diva, Women’s Empowerment Coach, Awaken to Your Life Purpose and Stop Dieting for Life. Once you come up with a good name for your business make sure the domain is available. This is very important! You must be able to purchase the .com. And if the .com domain name is not available change the name! This is a critical first step because once you get into brand domination online you won’t be able to dominate your expertise without →

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Master Your Mindset

Your mood effects your beliefs, which in turn reflects onto your personal and business life and then onto your customers. If you are in a negative mood, it will sweep through your business like a wild fire. Experts can’t afford to allow negativity to affect their life. Staying positive and enthusiastic is essential to your success. A positive attitude along with contagious enthusiasm will support your groundwork. This groundwork will help keep the passion burning for your business. Although you know that enthusiasm in contagious, it is also contagious to reflect on negative energy. In fact, it is even easier for us to pick up negative vibes and reflect them internally in our daily lives. Watch out for negative energy →

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5 Ways to Control Fear

Fear is the biggest obstacle to pursuing your dreams. It can stop you in your tracks. Excuses can also stop your progress. Many people insist it is a lack of money or time or resources, but it is often a fear of failure, rejection, or even a fear of success that holds most people back from playing a bigger game in business and in life. You must be willing to step up to turn that passion of yours into a lucrative expert career. Too many people fail to follow through with their dreams and aspirations in life mostly because fear holds them back from taking the next step. Just imagine how much they are missing out on by allowing an →

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Brand Domination is KEY

Brand domination is KEY to getting noticed online. So what is brand domination? Brand domination is when someone types in your name or brand online and the main expert they find on pages one, two and three of Google is you, your brand and your expertise. There is no doubt about this, the search engines are considered to be all powerful, a place where you can dominate with your brand and your expertise faster than ever before. Why should you dominate the internet for your personal name and your brand name? Just dominating for your name is fine if your name is your brand. If you have a brand name and this is how you present your business or products →

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