With business opportunity also comes some amount of risk. As your business grows, changes and expands, you will be required to take on a certain amount of unknown risk to move your company forward.
Starting a business is a risk in itself but, in a way, getting a new company off the... Read More
Knowing how to effectively communicate is essential for a person to become successful in any business. The purpose of communication is to get your message across to your prospects in the best way possible. Good communication takes skill since messages can often be misinterpreted by one or more of the parties involved.... Read More
You persuade by mastering the art and skill of effective communication. Your ability to communicate effectively regardless of the message will help you exceed your goals time and time again.
Communication and persuasion are the same from the standpoint that you cannot communicate with another person without, at the same time, influencing... Read More
Once you become an expert in your industry you can create multiple streams of income that allow your business to grow and thrive. Below are 7 ways to build multiple streams of income around your expertise.
1. Multiply VIP Clients. Add great clients one at a time. You need to ensure... Read More
You’ve heard the saying, “Do what you love, and the money will follow.”
Is this actually true? If you follow your passion and pursue what you love doing for a living, will the monetary rewards really follow? What I’ve discovered is that it certainly helps – but you’ll need more than that to grow a lucrative career in the expert... Read More
Disjointed messages sent to the wrong prospects will quickly kill your marketing efforts. When you are trying to be everything to everyone, it does not allow you to make a difference or stand out; it’s nearly impossible to define your ideal target market.
You must relate to your ideal clients and target market with everything you do! Once you complete... Read More
Once you’ve figured out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.
Self-promotion, when done effectively, works for ANY business or career. As soon as you begin to implement the proven marketing strategies behind... Read More
YouTube can help you become Googlable! The next thing to do is to set up your own YouTube Channel. This is where you will add correctly optimized videos for more online exposure. You’ll need to create quality content and publish it online with keyword-rich titles.... Read More
Re-Define, Re-Position and Re-Energize your online opportunities.
Re-Define: If you have an existing website, take a look at all the text on your site. Make sure it is speaking directly to your target market. If not, rework your marketing copy all together to get more effective results.
Re-Position: It may be time for you to completely reinvent your brand... Read More
The next important item to add to your home page is an introduction video.
This video is where viewers can personally connect to you as the expert. It should be no more than two minutes in length, as it’s hard to keep your viewers’ attention for... Read More