Let Viewers Get to Know You Online

The next important item to add to your home page is an introduction video. This video is where viewers can personally connect to you as the expert. It should be no more than two minutes in length, as it’s hard to keep your viewers’ attention for much longer than that. Your video should welcome viewers to your site and showcase your personality. Relax, be yourself, and have fun with it. Start out by offering a benefit statement about your business; next, offer a couple of tips, ask them to look around your site, and to sign up for your free offer. Your main goal should be to make a personal connection and then give away a free gift so that →

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Great Marketing Copy is Critical to Your Online Success

Your website must instantly connect and build credibility with people. The home page is where you should spend the most quality time working on crafting every word of your site that directly relates to your most ideal clients. Don’t expect your webmaster to create a website for you with marketing copy that drives clients to you like crazy; it’s just not going to happen. Your website is only going to be as good as the content you provide. No matter how pretty or professional your website may appear or how much money you paid for it, it’s NOT going to be effective without great marketing copy. Driving traffic to your website is only important after you have an effective website. →

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7 Essential Steps Before Building Your Website

Step #1: Get your brand foundation developed or redesigned Schedule a professional photo shoot to get updated photos for your website. I suggest that you get some great headshot photos as well as some action shots to use throughout your website. Bring a few changes of clothing to get multiple images. Also try to get the colors of your clothing to best match your overall brand to remain consistent. Ask your webmaster to begin your website by first developing the banner and masthead. A masthead is a graphic image and/or text title at the top of a web page that identifies the website. It’s important that the masthead showcases the overall look, feel and colors of your website and background. →

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Why Most Websites Don’t Work

The reason why most websites don’t work effectively is because they have disjointed messages and/or too much information that confuses the viewer. You must remain consistent with your message and expertise throughout your website. Often it’s much easier to create a new website than to modify an existing bad website. This way, the site is completely aligned from the home page and navigates effectively to each additional page. Think about your website as an easy-to-navigate path where you take viewers on a journey through your expertise, background, services, products, testimonials, credibility and more. There are no obstacles along the path, there are no confusing messages that send viewers in the wrong direction, just a simple and easy to follow straightforward →

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5 Steps to Go From Business Owner to Expert

How do you use what you know and love to have others recognize you as an expert? There are specific steps anyone can take to go from simply being great at what they do to building an expert empire. 5 Steps to Go From Business Owner to Expert Start a blog on your topic of expertise. To establish yourself as an expert, you’ve got to give people a reason to believe that you actually know what you are talking about. There is no easier way to do that than with a blog. Blogging allows you to share your thoughts and knowledge on our topic of expertise to get the word about about you and your business. Promote Yourself. As an →

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‘Brand-Storming’ Your Way to the Top

Developing your USP (Unique Selling Proposition) requires some very focused brainstorming and creativity – this is what I call “Brand-Storming.” Pay attention to how other companies use their USPs to their advantage. This process requires careful analysis of your unique message and your most ideal clients. When you analyze in detail what you have to offer, not just your products or services, you can learn a great deal about how to distinguish yourself from the competition. You must develop a statement that clearly defines what your brand promise is all about, and what makes your message clearly stand out. Now that may sound easy, but it can be a very challenging message to define. The reason why is because you →

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Embrace Your Expertise

It doesn’t matter what your area of expertise is — you can turn it into many revenue streams, and even into an information empire. Your reach is partially infinite if you use the Internet and social media. Regardless of your area of expertise, you have access to millions of people who potentially fit into your target market. There are more than a billion people online. If you can capture the attention of just a fraction of those looking for more information on your subject or topic of expertise, you have found a potential Gold Mine. Whether you are a seasoned healthcare professional, accountant, financial advisor, carpet cleaner or just someone who loves supporting others with their knowledge, you can bet →

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Gain Clarity on Your BIG Vision

I wanted to share a little bit of information before I board a cruise ship today in Vancouver, BC, Canada — heading to Alaska through the Inland Passage to enjoy a summer getaway with some of my amazing clients. Together we will be soaking up the majestic beauty of Alaska and also spending a couple of inspirational, mind-blowing days creating a BIGGER VISION for our lives and our businesses while at sea. I have invited my clients to join me on this cruise — because I know the value of taking the time to get away from your normal daily activities to clear your mind, re-energize and get creative. Although you will not be joining us — so sorry! — →

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Your Responsibility as an Expert

Becoming an expert takes on a certain amount of responsibility – the responsibility for you to offer a successful program or service, and the responsibility to support others with real, lasting results. To thrive in this business for the long haul you must be willing to take on this responsibility for yourself and for others. Being ethical in business is also critical to long-term success as an expert. It’s a small world in the expert business, and if you don’t treat people right, the word gets out fast. Growing up I was taught to always be honest and fair in business. This has served me well, and it has always been a top priority for me. Being honest and ethical →

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