Step #1: Get your brand foundation developed or redesigned
Schedule a professional photo shoot to get updated photos for your website. I suggest that you get some great headshot photos as well as some action shots to use throughout your website. Bring a few changes of clothing to get multiple... Read More
The reason why most websites don’t work effectively is because they have disjointed messages and/or too much information that confuses the viewer. You must remain consistent with your message and expertise throughout your website. Often it’s much easier to create a new website than to modify an existing bad website. This way,... Read More
Disjointed messages sent to the wrong prospects will quickly kill your marketing efforts. When you are trying to be everything to everyone, it does not allow you to make a difference or stand out; it’s nearly impossible to define your ideal target market.
You must relate to your ideal clients and target market with everything you do! Once you complete... Read More
Developing your USP (Unique Selling Proposition) requires some very focused brainstorming and creativity – this is what I call "Brand-Storming." Pay attention to how other companies use their USPs to their advantage. This process requires careful analysis of your unique message and your most ideal clients. When you analyze in detail what you have to offer, not just your... Read More
Once you’ve figured out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.
Self-promotion, when done effectively, works for ANY business or career. As soon as you begin to implement the proven marketing strategies behind... Read More
You’ve heard the saying, “Do what you love, and the money will follow.”
Is this actually true? If you follow your passion and pursue what you love doing for a living, will the monetary rewards really follow? What I’ve discovered is that it certainly helps – but you’ll need more than that to grow a lucrative career in the expert... Read More
After your logo and USP (unique selling proposition) have been established or reinvented, it’s time to move on to your first marketing piece – your business card. Most cards don’t accurately present what someone’s business is all about. I see so many bad business cards that I’m shocked! And I... Read More
Becoming an expert takes on a certain amount of responsibility – the responsibility for you to offer a successful program or service, and the responsibility to support others with real, lasting results. To thrive in this business for the long haul you must be willing to take on this responsibility for yourself... Read More
Now that you have claimed your target market, it’s time for you to dominate with your expertise online. There has never been a better time to claim your expertise and brand and quickly dominate your spot on the internet.
It’s easy to search your competition online and I suggest you do... Read More
Understand that YOU where born into this world to make a difference by giving back to others in some way. When you share your gifts with the world, you begin to receive the most amazing gifts in return with a more fulfilled and enriched life.
You’ll know when this commitment of giving back feels right because you will... Read More