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The Power of the Internet is in Your Hands

Now that you have claimed your target market, it’s time for you to dominate with your expertise online. There has never been a better time to claim your expertise and brand and quickly dominate your spot on the internet. It’s easy to search your competition online and I suggest you do this in great detail. Now that you have claimed your expertise you need to know how to stand out from all of your competitors. Plan to spend some quality time online getting to know your competition and what they have to offer. Your domain names must be easy to remember and rich with words that people search for when seeking out an expert such as yourself. Look for additional →

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Today’s Inspiration

Understand that YOU where born into this world to make a difference by giving back to others in some way. When you share your gifts with the world, you begin to receive the most amazing gifts in return with a more fulfilled and enriched life. You’ll know when this commitment of giving back feels right because you will truly be living and breathing your own legacy … Yes, LIVING your legacy … not leaving it behind when you exit the planet. If you have ever been mentored, guided or coached by someone in any way, you understand the feeling of being supported by someone who believes in you. Maybe they even believed in you more than you believed in yourself →

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Are You Googlable?

YouTube can help you become Googlable! The next thing to do is to set up your own YouTube Channel. This is where you will add correctly optimized videos for more online exposure. You’ll need to create quality content and publish it online with keyword-rich titles. Selecting the correct titles for your videos is critical to listing high on search engines for the search areas you wish to be found. Using video to promote your brand and website is a KEY marketing tool for every expert. The videos you post on YouTube can be listed high on a Google search in just a matter of days. Using the RIGHT keywords on the video title you post online is extremely important to →

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Learn to Sell from Other Experts

As I traveled the world speaking and attending more events, I discovered that there were a lot of new experts coming on the scene. They used speaking as a way to sell their expert services. They were not professional speakers; in fact, many of them were not even good speakers. But what they did have was a message and an expertise that could help others solve problems, make more money, improve their lifestyle, get more clients and so on. I saw them selling from the stage like crazy and they were all making a lot more money that I was at the time. I was already a highly paid and skilled speaker who had been speaking professionally for over a →

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The Psychology of Color

The use of color in your logo is important. Once defined, you will continue to bring those same colors into other forms of your marketing. Color in marketing speaks loudly to the subconscious mind. It can have a positive or negative reaction to your prospect within a matter of seconds. And on the internet you have less than 30 seconds to connect and make a great first impression. That’s why branding, the use of color and image has a lasting impact on whether a prospect will decide to work with you. On the internet you don’t deal face to face. Therefore, it’s a powerful visual and psychological medium. The words (or sales copy) on your website have by far the →

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Toot Your Own Horn

Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this “shameless” self-promotion. Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your mind to. In fact, when you become good at promoting yourself and your services, you will also begin to enjoy it more. Self-promotion can become very rewarding. When I was writing by book, Confessions of Shameless Self Promoters, I shockingly discovered that an average of 85% of the thousands of business owners, entrepreneurs and experts I’ve surveyed around the world →

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Grab Your Dot Com Now

Establish a great business name that defines what your expertise is all about. Here are some example of brand names that I’ve helped my clients create: Career Transition Expert, Money and Life Freedom Coach, Behavior Change Expert, Breakthrough Life Consulting, The Date Diva, Women’s Empowerment Coach, Awaken to Your Life Purpose and Stop Dieting for Life. Once you come up with a good name for your business make sure the domain is available. This is very important! You must be able to purchase the .com. And if the .com domain name is not available change the name! This is a critical first step because once you get into brand domination online you won’t be able to dominate your expertise without →

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Master Your Mindset

Your mood effects your beliefs, which in turn reflects onto your personal and business life and then onto your customers. If you are in a negative mood, it will sweep through your business like a wild fire. Experts can’t afford to allow negativity to affect their life. Staying positive and enthusiastic is essential to your success. A positive attitude along with contagious enthusiasm will support your groundwork. This groundwork will help keep the passion burning for your business. Although you know that enthusiasm in contagious, it is also contagious to reflect on negative energy. In fact, it is even easier for us to pick up negative vibes and reflect them internally in our daily lives. Watch out for negative energy →

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