Building your brand is the first step to take when you are developing your expert business. Your brand sets the tone and direction for where your business is headed. Or if you are looking to reinvent or redesign your brand identity, reworking your brand is the first step in redesigning... Read More
Debbie Allen's Blog
As I traveled the world speaking and attending more events, I discovered that there were a lot of new experts coming on the scene. They used speaking as a way to sell their expert services. They were not professional speakers; in fact, many of them were not even good speakers. But what they did have was a message and... Read More
The use of color in your logo is important. Once defined, you will continue to bring those same colors into other forms of your marketing. Color in marketing speaks loudly to the subconscious mind. It can have a positive or negative reaction to your... Read More
Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.
Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your... Read More
Establish a great business name that defines what your expertise is all about. Here are some example of brand names that I’ve helped my clients create:
Career Transition Expert, Money and Life Freedom Coach, Behavior Change Expert, Breakthrough... Read More
Your logo is one of the most critical parts of creating an effective business brand. Therefore, before you set out to create a new logo or recreate an existing logo, you need to first understand what a logo is and how it builds your brand awareness.
A logo identifies a company or product with the use of an image, text... Read More
Your mood effects your beliefs, which in turn reflects onto your personal and business life and then onto your customers. If you are in a negative mood, it will sweep through your business like a wild fire. Experts can’t afford to allow negativity to affect their life.
Staying positive and enthusiastic is essential to your success. A positive attitude along... Read More
Fear is the biggest obstacle to pursuing your dreams. It can stop you in your tracks. Excuses can also stop your progress. Many people insist it is a lack of money or time or resources, but it is often a fear of failure, rejection, or even a fear of success that holds most people back from playing a bigger... Read More
Brand domination is KEY to getting noticed online. So what is brand domination? Brand domination is when someone types in your name or brand online and the main expert they find on pages one, two and three of Google is you, your brand and... Read More
Highly paid experts are in a position to choose because they understand that the most valuable asset they have to offer is their time. It’s a great feeling when you are making good money and getting plenty of opportunity that you... Read More