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7 Essential Steps Before Building Your Website

Step #1: Get your brand foundation developed or redesignedseven-steps-website-332

Schedule a professional photo shoot to get updated photos for your website. I suggest that you get some great headshot photos as well as some action shots to use throughout your website. Bring a few changes of clothing to get multiple... Read More

Why Most Websites Don’t Work

broken-websiteThe reason why most websites don’t work effectively is because they have disjointed messages and/or too much information that confuses the viewer. You must remain consistent with your message and expertise throughout your website. Often it’s much easier to create a new website than to modify an existing bad website. This way,... Read More

‘Brand-Storming’ Your Way to the Top

Developing your USP (Unique Selling Proposition) requires some very focused brainstorming and creativity – this is what I call "Brand-Storming." Pay attention to how other companies use their USPs to their advantage. This process requires careful analysis of your unique message and your most ideal clients. When you analyze in detail what you have to offer, not just your... Read More

Your Responsibility as an Expert

value-target-250Becoming an expert takes on a certain amount of responsibility – the responsibility for you to offer a successful program or service, and the responsibility to support others with real, lasting results. To thrive in this business for the long haul you must be willing to take on this responsibility for yourself... Read More

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