After your logo and USP (unique selling proposition) have been established or reinvented, it’s time to move on to your first marketing piece – your business card. Most cards don’t accurately present what someone’s business is all about. I see so many bad business cards that I’m shocked! And I... Read More
Debbie Allen's Blog
Becoming an expert takes on a certain amount of responsibility – the responsibility for you to offer a successful program or service, and the responsibility to support others with real, lasting results. To thrive in this business for the long haul you must be willing to take on this responsibility for yourself... Read More
Now that you have claimed your target market, it’s time for you to dominate with your expertise online. There has never been a better time to claim your expertise and brand and quickly dominate your spot on the internet.
It’s easy to search your competition online and I suggest you do... Read More
Understand that YOU where born into this world to make a difference by giving back to others in some way. When you share your gifts with the world, you begin to receive the most amazing gifts in return with a more fulfilled and enriched life.
You’ll know when this commitment of giving back feels right because you will... Read More
Becoming a recognized expert in your field is an excellent way to boost your sales and business income. Expert positioning is a proven model that practically guarantees fast success!
Whether through extensive education, years of hands-on experience, or a natural aptitude for a specific area of business, there are... Read More
Building your brand is the first step to take when you are developing your expert business. Your brand sets the tone and direction for where your business is headed. Or if you are looking to reinvent or redesign your brand identity, reworking your brand is the first step in redesigning... Read More
As I traveled the world speaking and attending more events, I discovered that there were a lot of new experts coming on the scene. They used speaking as a way to sell their expert services. They were not professional speakers; in fact, many of them were not even good speakers. But what they did have was a message and... Read More
The use of color in your logo is important. Once defined, you will continue to bring those same colors into other forms of your marketing. Color in marketing speaks loudly to the subconscious mind. It can have a positive or negative reaction to your... Read More
Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.
Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your... Read More
Action takers accomplish more and stimulate even more ideas in the process. That means they can take more positive action steps in the process.
When you become a fast action taker you get in the habit of taking even more action and in return you get more results than the average... Read More