Network with other experts to expand lead source

Brainstorming and networking with other like-minded experts is a powerful way to create more business. You can’t go it alone in this competitive marketplace; you need the help and knowledge of other successful experts who can refer significant business to you. Other experts can become your greatest source of warm leads. You also need other experts’ testimonials and endorsements to help you grow your business. I’ve always found that my competition has helped me gain a lot of business and opportunity. Sharing, supporting and networking with other experts should be part of your overall business plan. There are opportunities everywhere for you to meet and connect with other experts. Every time you attend a conference, seminar, workshop, business function, chamber →

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Teach your clients how to refer you

Tell your clients exactly what you would like them to do when they refer you. Don’t leave it up to chance, and don’t leave out any details. For example, I have two ways for my clients to easily refer people to my business. First of all, I share a website link to an online questionnaire that clients receive when they sign up for my program. Clients can easily direct their referrals to this page via email, and once their referral submits the questionnaire online, they get scheduled for a free 10 minute mentoring call with me. The second way I make it easy for my clients to refer me is to pass along VIP guest tickets to attend my live →

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Referrals Create Warm Leads

Highly paid experts have clients who come to them with ease; they don’t need to chase down prospects to get them to buy. Referrals fill the pipeline and keep business flowing in. Increasing your referral business will make your job easier, your work more profitable and your business more enjoyable. However, despite its importance, it’s surprising how many people still don’t feel comfortable asking for referrals as much as they should. Today’s consumer is more knowledgeable and also less trusting. They want to know you, like you and trust you. Many of them already have been burned by unethical “so-called” experts who didn’t follow through with their promises. Once trust and truth are developed in a prospect’s mind, the walls →

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Referral Rewards are a powerful marketing tool

One way to kick your referral business into high gear is by offering a referral reward. Find a way to reward your customers for every referral they send you, and make sure that you systemize this process so you can test the effectiveness of your referral rewards. Be consistent so you never forget to pass along the reward that you promised your customer. The more consistent and systemized you are about asking for referrals and offering rewards, the more effective your results will be. Learn to get comfortable asking for referrals, because they should become part of your overall business plan. Let your clients know about your referral reward program up front; rewarding them well is an added benefit of →

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Developing a Steady Stream of Referrals

Referrals are the support system of any business. Every expert with an endless stream of referrals has instant peace of mind. Wouldn’t it be great if the majority of your clients came from referrals? That sure would make your job a lot easier! You are probably doing everything you can to provide excellent products and deliver the highest quality of service. No doubt you have a great reputation as an expert and your clients already love you. If that’s the case, why aren’t you getting all the referrals you deserve? The good news is that your existing clients, who are pleased with their purchases and your service, will automatically want to help you out with more referrals. Maybe you just →

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Going from clueless to bestselling author

If I can do it, so can you! I had no idea that I could ever become a successful author. I still remember hearing what my English teacher once said to me, “If you don’t pass this next test, you’re going to flunk out of high school.” When I wrote my first book this message was still stuck in my head. I believed that because I wasn’t good in English, I wouldn’t be a good writer. That’s why I decided to write my first book interview-style. By adding other experts to my book, I felt more confident about publishing a book that I could put my name on. My first book was a small 100-page niche book for retailers called →

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How to get your book published FAST!

Publishers are rightfully picky because they get pitched thousands of books a day. It takes effort to learn the ropes, send out brilliant book queries and do the research required to both craft the idea for a book, and then to propose it effectively. Finding a publisher is no mystery, but getting them to accept your proposal is another thing all together. It’s not likely a major publisher will pick up your book if you are a first-time author. However, if you are already a highly successful expert with a good marketing plan, full speaking schedule and media engagements lined up, you just might get picked up. I got lucky securing my New York book agent, Jessica Faust of BookEnds. →

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Don’t bother writing a book unless you plan to market it

As an expert, I believe you should always make the commitment to write your book, but only when the timing is right for you. You need time to not only write the book, but to market it too. Marketing should happen very early on in the writing stage, not after the book is completed! If you are still in the process of growing your expert business, it’s not time for you to write a book quite yet – go out and get some clients and make some money first. It always shocks me when I hear someone say they are taking off for one to two years to write their book. Now that’s absolutely crazy! And what’s even crazier is →

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Judging a book by its cover

They say that people judge a book by its cover; they also judge a book by its subtitle, chapter title and overall layout. Most people will look at the front cover, back cover and chapter titles before deciding if they want to buy the book or not. That’s why it’s so important to create titles that jump off the page and make the viewer want to buy your book. Once you have completed your brainstorming session it should motivate you to start writing, because you’ll see the whole concept of your book. Start chunking the book down even more. Make notes, do research and write down ideas for each chapter until you’ve created a rough draft for the book. Authors →

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Develop a system to write your book FAST!

There is no such thing as writer’s block! The only reason you should get stuck writing your book is not knowing which direction to go. A system, plan or layout will help you visualize and gain focus so you have a clear direction. So before you start writing, create your book layout by doing a brainstorming session. I call this my Brand-Storm Book Writing System. Let’s try out the first part of this system right now. You’ll need a very large piece of paper, poster or a flip chart to make this work. Be sure to make your circles large enough that you can write inside of them. Begin by drawing one large circle in the middle of the page. →

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