Understand that YOU where born into this world to make a difference by giving back to others in some way. When you share your gifts with the world, you begin to receive the most amazing gifts in return with a more fulfilled and enriched life.
You’ll know when this commitment of giving back feels right because you will... Read More
Becoming a recognized expert in your field is an excellent way to boost your sales and business income. Expert positioning is a proven model that practically guarantees fast success!
Whether through extensive education, years of hands-on experience, or a natural aptitude for a specific area of business, there are... Read More
Building your brand is the first step to take when you are developing your expert business. Your brand sets the tone and direction for where your business is headed. Or if you are looking to reinvent or redesign your brand identity, reworking your brand is the first step in redesigning... Read More
As I traveled the world speaking and attending more events, I discovered that there were a lot of new experts coming on the scene. They used speaking as a way to sell their expert services. They were not professional speakers; in fact, many of them were not even good speakers. But what they did have was a message and... Read More
The use of color in your logo is important. Once defined, you will continue to bring those same colors into other forms of your marketing. Color in marketing speaks loudly to the subconscious mind. It can have a positive or negative reaction to your... Read More
Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.
Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your... Read More
Action takers accomplish more and stimulate even more ideas in the process. That means they can take more positive action steps in the process.
When you become a fast action taker you get in the habit of taking even more action and in return you get more results than the average... Read More
Establish a great business name that defines what your expertise is all about. Here are some example of brand names that I’ve helped my clients create:
Career Transition Expert, Money and Life Freedom Coach, Behavior Change Expert, Breakthrough... Read More
Your logo is one of the most critical parts of creating an effective business brand. Therefore, before you set out to create a new logo or recreate an existing logo, you need to first understand what a logo is and how it builds your brand awareness.
A logo identifies a company or product with the use of an image, text... Read More
Your mood effects your beliefs, which in turn reflects onto your personal and business life and then onto your customers. If you are in a negative mood, it will sweep through your business like a wild fire. Experts can’t afford to allow negativity to affect their life.
Staying positive and enthusiastic is essential to your success. A positive attitude along... Read More