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Debbie Allen's Success is Easy Blog

Join Forces with Your Competition

When you find other experts who do similar work, offer to joint venture with them to create more opportunities for both of you. It can be a great win/win with the right joint venture partners. Your competitors can be your best form of marketing because you both have the same target market... Read More

Set Yourself Apart from the Masses

What direction will you take to set yourself apart from the "Sea of Sameness?" There are a lot of life and business coaches. How will you set yourself apart and define your expertise? You must find an area where you can dominate in the marketplace. When you pick a clear path to... Read More

Great Coaches Lead with Their Heart

Decide what path you want to take with your coaching business and OWN it. For example, you can’t call yourself a business coach and a life coach. You’re either going to be a personal life coach or you’re going to be a business coach; one or the other, not both! People often... Read More

The Ultimate Goal of a Coach is to Help Others Win

There are coaches for just about everything you could imagine. We used to think of a coach as someone who coaches a sports team to win the game. Winning is their ultimate goal! The ultimate goal can be the same for business and in life – to achieve a personal or professional win.

Coaches... Read More

Communicate Your Value Through Coaching

Much of the work of a coach is setting goals and then encouraging clients to achieve and exceed them. Coaches hold their clients accountable for their actions. Having someone hold you accountable can be life changing. Seeing the change and growth in others is rewarding. That’s what fills a coach’s heart, yet... Read More

Capitalize on Viral Marketing

Viral video marketing will help you gain authority domination online. This happens when your video gets shared over and over again. A good example of this is the social experiment created with Mentos and Diet Coke. This is one of the earliest records of a backyard experiment where an entertainment science show... Read More

Grab Instant Attention with Video Marketing

 

It used to be the case that businesses steered away from video production due to its exorbitant costs. Today, even small business owners on a modest budget can access the world of video by utilizing the power video marketing on YouTube, email marketing and websites. If you don’t already... Read More

Create Online Domination with Video Marketing

Marketing, especially online marketing, continues to change. As an expert, you want to know where it’s all heading and how you can stay on top of it. When it comes to getting the edge over your competition to becoming the online authority, video is where it’s at.

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