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Set Realistic Goals as You Grow Your Business

Few people take the time to look at the REAL numbers when it comes to setting income goals; therefore they set lofty goals that set them up for failure. If you are just starting out as an expert, a realistic goal for you to shoot for may be $100,000 per year. This can become a reality if you already have a quality brand, effective marketing plan and some high-level clients in place. To make $100,000 a year, you will need to generate an average of $8,300 per month. And of course this means your gross income, excluding taxes, business expenses, and so on. You may need to reconsider your ultimate income goal target. Whatever that number is, you need to →

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Hosting a Successful Event

Typically, I like a long lead time of four to six months to plan a three-day event. However, in some cases I’ve had as little as one month to plan a repeat event if the website was already up and ready to go. I typically don’t like to rush the marketing plan. A much longer lead time removes the stress of getting everything done and filling the seats. Visualize your success outcome, stay on course and NEVER cancel an event because you couldn’t fill seats. The only reason you can’t fill seats is because you gave up too soon. The more time you give yourself to plan an event, the more time you’ll have to market and promote the event. →

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Show Me the Money $$$$$

Typically the price point offer(s) that you present at your own event will be higher than what you will offer at someone else’s event. The reason for this is because you already have warm prospects that know and trust YOU. They are more likely to invest in your higher-end programs, especially if your event runs for three days. Keep in mind this is NOT the place to sell your $20 book at the back of the room! You don’t need a huge audience to be successful at events. By offering high-end programs, you don’t have to sell a lot of people to make a lot of money. You also don’t need to sell a huge percentage of the room to →

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Creating Your Own Big Money Events

Creating your own events is a great way to bring in huge income, and quickly. Imagine hosting your own event that brings in six to seven figures in a matter of days. Hosting your own events can fill your coaching programs and products sales with a year’s worth of income in just one weekend every time you roll one out. Hosting your own events can become the turning point to dramatically increase your expert income. This certainly was the case for me: At my own events I’ve created as much as $100,000 in 90 minutes on stage, and up to $1.5 million at a three-day event. Nice paycheck if you can get it, right? There are even a very select →

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How to Host Your Own Income-Generating Event

I suggest you begin with a one-day seminar and eventually work your way up to a three-day retreat, conference, summit or workshop once your list and following grows. One of the hardest things to do in the event business is to fill seats. And not only fill the seats, but put the right people in those seats. Hosting your own event is one of the best ways to make a name for yourself in the expert business. When you host your own event, you take on all the risk, but you also get to keep all the rewards that go along with it. This also means keeping ALL of your own sales! Hosting your own events is like prospecting on →

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Learning Speaking Lessons the Hard Way

Okay, now I’m going to dish out the ugly side of the event business so that you can get an idea of what to watch out for and hopefully avoid. Here are a few bad experiences I’ve had with hosts that went terribly wrong. I won’t mention these hosts by name, but I will mention them by experience.    First there was “The Hostage Holder.” This host held the speakers captive for the entire weekend by not telling them when they would be going on stage to speak. He did this just to keep the speakers available for the full event. Now, usually I’ll stay for the majority of an event anyway, but I don’t want to be forced to stay. →

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Generate Cash Flow FAST with VIP Days! 

All speak to sell programs take skill and time to set up. Yet you may also need a program that can generate quick cash without much skill or effort in advance. The answer to this is to offer VIP days. You can begin right away to develop big paydays (even without a list). VIP days don’t require a lot of lead time or marketing systems. They can be conducted either live in person or virtually, by phone. VIP days automatically increase your value. Your clients will pay more for personal intensives and also pay more for speed. In addition, clients get better results when they get into action quickly. VIP days actually require less time and less work and most →

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How to Offer a Virtual VIP Day with Your Clients

Virtual VIP intensive business breakthrough days are a favorite way to offer personalized mentoring with my clients. The VIP intensive days not only save me time when it comes to travel, they save my clients time and money as well, and they are a great way to gain immediate results. Virtual VIP intensive days are personalized one-on-one business coaching days done via telephone or Skype. Virtual days focus on uncovering an action plan for your client that will give them fast turnaround results. For example, my programs focus on helping clients set up their coaching or consulting programs, developing a product, planning an event, setting up a marketing plan, growing their business, etc. Virtual days allow clients to achieve immediate →

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What to Charge for a Client VIP Day?

Your first level price point could be anywhere from $997 to $9,997 for virtual VIP days and higher for on-site programs. Face-to-face VIP days can range anywhere from $4,997 to $25,000 per day for highly paid experts. Normally these are full-day programs done at your location. If the client requests that you to be at their location, your fees are higher, plus your client pays all travel related expenses. Now, you may be thinking: My clients won’t pay that, or, I have no list to get started. No worries! All you need to do to set up your VIP days is a breakdown of what your program will offer. Build value around offering more of your personal time. For example, →

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No one likes a pushy salesperson

Okay, so you may still be thinking: I don’t like to sell, so maybe I’ll skip this part and just work on building a paid professional speaking business where people pay me to speak and I won’t have to sell. Well, I respect your position on this; I was there myself, for a long time. But to become a highly paid expert this is one skill you must be open to, otherwise your income will be limited. The fear or discomfort some people have around selling is actually very expensive; this fear or discomfort can actually rob you of massive leverage that creates massive sales. So, before you dismiss the opportunity or think that selling to an audience is not →

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