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Take Action in Spite of Discomfort

The majority of us are creatures of habit, especially when habits have been programmed into our brains for years. In fact, some of us are so conditioned against asking that we are completely closed-minded to it. About 95 percent of what we think and do is habitual. It takes time to form new beliefs and to act upon new habits. Programming and conditioning in our past does not necessarily serve us well today or in the future. Every belief that we have will either move us forward or keep us stuck in the same place. Beliefs and thoughts can empower us or dis-empower us. Thoughts and beliefs are not real unless we give them power. Once we know better—we do →

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5 Ways to Grow Multiple Streams of Income

Manifest and multiply only your most ideal clients. Your marketing must be on target and directed only toward your most ideal prospects. Ensure that each client you take on is a good fit for your programs. If they are not the right fit, it will only cause you more work and headaches in the long run. If you believe that a prospect is not the right fit, be honest with them upfront. You can say NO and still remain professional and fair. If you are doing personal coaching or consulting, you only want clients that can afford your fees and those who appreciate the high-quality expertise and service you have to offer. And, if you are hiring other coaches, they →

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What It Takes to Become a Millionaire

You often hear about experts who teach people to become millionaires practically overnight. That’s a hard promise to deliver! Unless that expert plans to live with you, invest with you and give you their absolutely no-fail, step-by-step system, it’s not likely to happen. If it was that easy to become a millionaire there would be a lot more wealthy people on the planet. Becoming a millionaire from your own expertise takes time and a high level of commitment to achieve. There are a lot of factors that come into play in becoming a millionaire. Millionaires have traits and skills that most other people don’t possess; they think and act differently. They have the right mindset, a high level of focus →

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Set Realistic Goals as You Grow Your Business

Few people take the time to look at the REAL numbers when it comes to setting income goals; therefore they set lofty goals that set them up for failure. If you are just starting out as an expert, a realistic goal for you to shoot for may be $100,000 per year. This can become a reality if you already have a quality brand, effective marketing plan and some high-level clients in place. To make $100,000 a year, you will need to generate an average of $8,300 per month. And of course this means your gross income, excluding taxes, business expenses, and so on. You may need to reconsider your ultimate income goal target. Whatever that number is, you need to →

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Hosting a Successful Event

Typically, I like a long lead time of four to six months to plan a three-day event. However, in some cases I’ve had as little as one month to plan a repeat event if the website was already up and ready to go. I typically don’t like to rush the marketing plan. A much longer lead time removes the stress of getting everything done and filling the seats. Visualize your success outcome, stay on course and NEVER cancel an event because you couldn’t fill seats. The only reason you can’t fill seats is because you gave up too soon. The more time you give yourself to plan an event, the more time you’ll have to market and promote the event. →

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Show Me the Money $$$$$

Typically the price point offer(s) that you present at your own event will be higher than what you will offer at someone else’s event. The reason for this is because you already have warm prospects that know and trust YOU. They are more likely to invest in your higher-end programs, especially if your event runs for three days. Keep in mind this is NOT the place to sell your $20 book at the back of the room! You don’t need a huge audience to be successful at events. By offering high-end programs, you don’t have to sell a lot of people to make a lot of money. You also don’t need to sell a huge percentage of the room to →

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Creating Your Own Big Money Events

Creating your own events is a great way to bring in huge income, and quickly. Imagine hosting your own event that brings in six to seven figures in a matter of days. Hosting your own events can fill your coaching programs and products sales with a year’s worth of income in just one weekend every time you roll one out. Hosting your own events can become the turning point to dramatically increase your expert income. This certainly was the case for me: At my own events I’ve created as much as $100,000 in 90 minutes on stage, and up to $1.5 million at a three-day event. Nice paycheck if you can get it, right? There are even a very select →

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How to Host Your Own Income-Generating Event

I suggest you begin with a one-day seminar and eventually work your way up to a three-day retreat, conference, summit or workshop once your list and following grows. One of the hardest things to do in the event business is to fill seats. And not only fill the seats, but put the right people in those seats. Hosting your own event is one of the best ways to make a name for yourself in the expert business. When you host your own event, you take on all the risk, but you also get to keep all the rewards that go along with it. This also means keeping ALL of your own sales! Hosting your own events is like prospecting on →

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Learning Speaking Lessons the Hard Way

Okay, now I’m going to dish out the ugly side of the event business so that you can get an idea of what to watch out for and hopefully avoid. Here are a few bad experiences I’ve had with hosts that went terribly wrong. I won’t mention these hosts by name, but I will mention them by experience.    First there was “The Hostage Holder.” This host held the speakers captive for the entire weekend by not telling them when they would be going on stage to speak. He did this just to keep the speakers available for the full event. Now, usually I’ll stay for the majority of an event anyway, but I don’t want to be forced to stay. →

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Generate Cash Flow FAST with VIP Days! 

All speak to sell programs take skill and time to set up. Yet you may also need a program that can generate quick cash without much skill or effort in advance. The answer to this is to offer VIP days. You can begin right away to develop big paydays (even without a list). VIP days don’t require a lot of lead time or marketing systems. They can be conducted either live in person or virtually, by phone. VIP days automatically increase your value. Your clients will pay more for personal intensives and also pay more for speed. In addition, clients get better results when they get into action quickly. VIP days actually require less time and less work and most →

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