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Archive for the ‘Branding’ Category

Are You Googlable?

Are you googlableYouTube can help you become Googlable! The next thing to do is to set up your own YouTube Channel. This is where you will add correctly optimized videos for more online exposure. You’ll need to create quality content and publish it online with keyword-rich titles.... Read More

Re-Define, Re-Position and Re-Energize

Re-Define, Re-Position and Re-Energize your online opportunities.

Re-Define:  If you have an existing website, take a look at all the text on your site. Make sure it is speaking directly to your target market. If not, rework your marketing copy all together to get more effective results.

Re-Position:  It may be time for you to completely reinvent your brand... Read More

7 Essential Steps Before Building Your Website

Step #1: Get your brand foundation developed or redesignedseven-steps-website-332

Schedule a professional photo shoot to get updated photos for your website. I suggest that you get some great headshot photos as well as some action shots to use throughout your website. Bring a few changes of clothing to get multiple... Read More

‘Brand-Storming’ Your Way to the Top

Developing your USP (Unique Selling Proposition) requires some very focused brainstorming and creativity – this is what I call "Brand-Storming." Pay attention to how other companies use their USPs to their advantage. This process requires careful analysis of your unique message and your most ideal clients. When you analyze in detail what you have to offer, not just your... Read More

Learn to Sell from Other Experts

As I traveled the world speaking and attending more events, I discovered that there were a lot of new experts coming on the scene. They used speaking as a way to sell their expert services. They were not professional speakers; in fact, many of them were not even good speakers. But what they did have was a message and... Read More

The Psychology of Color

The Psychology of ColorThe use of color in your logo is important. Once defined, you will continue to bring those same colors into other forms of your marketing. Color in marketing speaks loudly to the subconscious mind. It can have a positive or negative reaction to your... Read More

Toot Your Own Horn

Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.

Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your... Read More

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