One smart business owner can do a lot to make a business successful. But put that together with other great business minds all sharing ideas and brainstorming … now you have … Networking Dynamics! Brainstorming and networking with other creative people is a powerful tool to create Success in your business. You... Read More
Archive for the ‘Branding’ Category
Your logo is one of the most critical parts for creating an effective business brand. Therefore, before you set out to create a new logo or re-create an existing logo, you need to first understand what a logo is and how it builds your brand awareness.
A logo identifies a company... Read More
Are you someone who struggles with getting the results that you want from your marketing? Or is attracting the most ideal clients a challenge for you?
The KEY to distinguishing your brand from your competition's is positioning yourself as The Go-To Expert. Positioning can be a Game... Read More
Developing your USP (unique selling proposition) requires some hard brand-storming and creativity. One way to start is to analyze what clients say about the services you provide. What are the biggest and best benefits you have to offer? Also pay attention to how other companies use their USP's to their advantage.
This process requires careful analysis of your marketing message... Read More
Video marketing is a cost effective means of communicating with your target market and a powerful way to build your online presence. It’s a quick and easy way to gain massive amounts of traffic to your website by improving your page ranks on Google, YouTube and other social media sites.
The number... Read More
First of all start with a great website design and consistent branded image. Next add the three main marketing strategies below to boost your online success.
Building a great website is the best investment in time and money that you can make for your business. Get a professional web designer to create the main page and the basic... Read More
YouTube can help you become Googlable! The next thing to do is to set up your own YouTube Channel. This is where you will add correctly optimized videos for more online exposure. You’ll need to create quality content and publish it online with keyword-rich titles.... Read More
Re-Define, Re-Position and Re-Energize your online opportunities.
Re-Define: If you have an existing website, take a look at all the text on your site. Make sure it is speaking directly to your target market. If not, rework your marketing copy all together to get more effective results.
Re-Position: It may be time for you to completely reinvent your brand... Read More
Step #1: Get your brand foundation developed or redesigned
Schedule a professional photo shoot to get updated photos for your website. I suggest that you get some great headshot photos as well as some action shots to use throughout your website. Bring a few changes of clothing to get multiple... Read More
Developing your USP (Unique Selling Proposition) requires some very focused brainstorming and creativity – this is what I call "Brand-Storming." Pay attention to how other companies use their USPs to their advantage. This process requires careful analysis of your unique message and your most ideal clients. When you analyze in detail what you have to offer, not just your... Read More