Category: Branding

‘Brand-Storming’ Your Way to the Top

Developing your USP (Unique Selling Proposition) requires some very focused brainstorming and creativity – this is what I call “Brand-Storming.” Pay attention to how other companies use their USPs to their advantage. This process requires careful analysis of your unique message and your most ideal clients. When you analyze in detail what you have to offer, not just your products or services, you can learn a great deal about how to distinguish yourself from the competition. You must develop a statement that clearly defines what your brand promise is all about, and what makes your message clearly stand out. Now that may sound easy, but it can be a very challenging message to define. The reason why is because you →

Read More

The Power of the Internet is in Your Hands

Now that you have claimed your target market, it’s time for you to dominate with your expertise online. There has never been a better time to claim your expertise and brand and quickly dominate your spot on the internet. It’s easy to search your competition online and I suggest you do this in great detail. Now that you have claimed your expertise you need to know how to stand out from all of your competitors. Plan to spend some quality time online getting to know your competition and what they have to offer. Your domain names must be easy to remember and rich with words that people search for when seeking out an expert such as yourself. Look for additional →

Read More

Learn to Sell from Other Experts

As I traveled the world speaking and attending more events, I discovered that there were a lot of new experts coming on the scene. They used speaking as a way to sell their expert services. They were not professional speakers; in fact, many of them were not even good speakers. But what they did have was a message and an expertise that could help others solve problems, make more money, improve their lifestyle, get more clients and so on. I saw them selling from the stage like crazy and they were all making a lot more money that I was at the time. I was already a highly paid and skilled speaker who had been speaking professionally for over a →

Read More

The Psychology of Color

The use of color in your logo is important. Once defined, you will continue to bring those same colors into other forms of your marketing. Color in marketing speaks loudly to the subconscious mind. It can have a positive or negative reaction to your prospect within a matter of seconds. And on the internet you have less than 30 seconds to connect and make a great first impression. That’s why branding, the use of color and image has a lasting impact on whether a prospect will decide to work with you. On the internet you don’t deal face to face. Therefore, it’s a powerful visual and psychological medium. The words (or sales copy) on your website have by far the →

Read More

Toot Your Own Horn

Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this “shameless” self-promotion. Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your mind to. In fact, when you become good at promoting yourself and your services, you will also begin to enjoy it more. Self-promotion can become very rewarding. When I was writing by book, Confessions of Shameless Self Promoters, I shockingly discovered that an average of 85% of the thousands of business owners, entrepreneurs and experts I’ve surveyed around the world →

Read More

Grab Your Dot Com Now

Establish a great business name that defines what your expertise is all about. Here are some example of brand names that I’ve helped my clients create: Career Transition Expert, Money and Life Freedom Coach, Behavior Change Expert, Breakthrough Life Consulting, The Date Diva, Women’s Empowerment Coach, Awaken to Your Life Purpose and Stop Dieting for Life. Once you come up with a good name for your business make sure the domain is available. This is very important! You must be able to purchase the .com. And if the .com domain name is not available change the name! This is a critical first step because once you get into brand domination online you won’t be able to dominate your expertise without →

Read More

Brand Domination is KEY

Brand domination is KEY to getting noticed online. So what is brand domination? Brand domination is when someone types in your name or brand online and the main expert they find on pages one, two and three of Google is you, your brand and your expertise. There is no doubt about this, the search engines are considered to be all powerful, a place where you can dominate with your brand and your expertise faster than ever before. Why should you dominate the internet for your personal name and your brand name? Just dominating for your name is fine if your name is your brand. If you have a brand name and this is how you present your business or products →

Read More

presscsp-banner-lrg

Back to Top