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Archive for the ‘Branding’ Category

Learn to Sell from Other Experts

As I traveled the world speaking and attending more events, I discovered that there were a lot of new experts coming on the scene. They used speaking as a way to sell their expert services. They were not professional speakers; in fact, many of them were not even good speakers. But what they did have was a message and... Read More

The Psychology of Color

The Psychology of ColorThe use of color in your logo is important. Once defined, you will continue to bring those same colors into other forms of your marketing. Color in marketing speaks loudly to the subconscious mind. It can have a positive or negative reaction to your... Read More

Toot Your Own Horn

Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.

Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your... Read More

Grab Your Dot Com Now

Choosing the right name for your businessEstablish a great business name that defines what your expertise is all about. Here are some example of brand names that I’ve helped my clients create:

Career Transition Expert, Money and Life Freedom Coach, Behavior Change Expert, Breakthrough... Read More

Brand Domination is KEY

Brand Domination is KEYBrand domination is KEY to getting noticed online. So what is brand domination? Brand domination is when someone types in your name or brand online and the main expert they find on pages one, two and three of Google is you, your brand and your... Read More

Set Yourself Apart from the Masses

What direction will you take to set yourself apart from the "Sea of Sameness?

What direction will you take to set yourself apart from the "Sea of Sameness?" There are a lot of life and business coaches. How will you set yourself apart and define your expertise? You must find... Read More

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