As I traveled the world speaking and attending more events, I discovered that there were a lot of new experts coming on the scene. They used speaking as a way to sell their expert services. They were not professional speakers; in fact, many of them were not even good speakers. But what they did have was a message and... Read More
Archive for the ‘Branding’ Category
The use of color in your logo is important. Once defined, you will continue to bring those same colors into other forms of your marketing. Color in marketing speaks loudly to the subconscious mind. It can have a positive or negative reaction to your... Read More
Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.
Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your... Read More
Establish a great business name that defines what your expertise is all about. Here are some example of brand names that I’ve helped my clients create:
Career Transition Expert, Money and Life Freedom Coach, Behavior Change Expert, Breakthrough... Read More
Your logo is one of the most critical parts of creating an effective business brand. Therefore, before you set out to create a new logo or recreate an existing logo, you need to first understand what a logo is and how it builds your brand awareness.
A logo identifies a company or product with the use of an image, text... Read More
Brand domination is KEY to getting noticed online. So what is brand domination? Brand domination is when someone types in your name or brand online and the main expert they find on pages one, two and three of Google is you, your brand and your... Read More
As an expert, I believe you should always make the commitment to write your book, but only when the timing is right for you. You need time to not only write the book, but to market it too. Marketing... Read More
There is no such thing as writer’s block! The only reason you should get stuck writing your book is not knowing which direction to go. A system, plan or layout will help you visualize and gain... Read More
Your book probably is not going to make you a famously rich rock-star bestselling author; writing is not the way that most experts get rich. Look at your book as a door-opening opportunity that supports your highly paid expert business. It can be an amazing marketing tool... Read More
What direction will you take to set yourself apart from the "Sea of Sameness?" There are a lot of life and business coaches. How will you set yourself apart and define your expertise? You must find... Read More