Establish a great business name that defines what your expertise is all about. Here are some example of brand names that I’ve helped my clients create:
Career Transition Expert, Money and Life Freedom Coach, Behavior Change Expert, Breakthrough... Read More
Your logo is one of the most critical parts of creating an effective business brand. Therefore, before you set out to create a new logo or recreate an existing logo, you need to first understand what a logo is and how it builds your brand awareness.
A logo identifies a company or product with the use of an image, text... Read More
Brand domination is KEY to getting noticed online. So what is brand domination? Brand domination is when someone types in your name or brand online and the main expert they find on pages one, two and three of Google is you, your brand and your... Read More
Marketing - Courtesy Pixabay user geralt
As an expert, I believe you should always make the commitment to write your book, but only when the timing is right for you. You need time to not only write the book, but to market it too. Marketing... Read More
Courtesy Pixabay - No writer's block!
There is no such thing as writer’s block! The only reason you should get stuck writing your book is not knowing which direction to go. A system, plan or layout will help you visualize and gain... Read More
Your book probably is not going to make you a famously rich rock-star bestselling author; writing is not the way that most experts get rich. Look at your book as a door-opening opportunity that supports your highly paid expert business. It can be an amazing marketing tool... Read More
What direction will you take to set yourself apart from the "Sea of Sameness?
What direction will you take to set yourself apart from the "Sea of Sameness?" There are a lot of life and business coaches. How will you set yourself apart and define your expertise? You must find... Read More
Your logo is one of the most critical parts for creating an effective business brand. Therefore, before you set out to create a new logo or re-create an existing logo, you need to first understand what a logo is and how it builds your brand awareness.
A logo identifies a company... Read More
Re-Define, Re-Position and Re-Energize your online opportunities.
Re-Define: If you have an existing website, take a look at all the text on your site. Make sure it is speaking directly to your target market. If not, rework your marketing copy all together to get more effective results.
Re-Position: It may be time for you to completely reinvent your brand... Read More
The next important item to add to your home page is an introduction video.
This video is where viewers can personally connect to you as the expert. It should be no more than two minutes in length, as it’s hard to keep your viewers’ attention for... Read More