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Archive for the ‘Branding’ Category

Set Yourself Apart from the Masses

What direction will you take to set yourself apart from the "Sea of Sameness?

What direction will you take to set yourself apart from the "Sea of Sameness?" There are a lot of life and business coaches. How will you set yourself apart and define your expertise? You must find... Read More

5 Tips to Creating an Effective Logo Design

logo-examples-500Your logo is one of the most critical parts for creating an effective business brand. Therefore, before you set out to create a new logo or re-create an existing logo, you need to first understand what a logo is and how it builds your brand awareness.

A logo identifies a company... Read More

Re-Define, Re-Position and Re-Energize

Re-Define, Re-Position and Re-Energize your online opportunities.

Re-Define:  If you have an existing website, take a look at all the text on your site. Make sure it is speaking directly to your target market. If not, rework your marketing copy all together to get more effective results.

Re-Position:  It may be time for you to completely reinvent your brand... Read More

Let Viewers Get to Know You Online

Let views get to know youThe next important item to add to your home page is an introduction video.

This video is where viewers can personally connect to you as the expert. It should be no more than two minutes in length, as it’s hard to keep your viewers’ attention for... Read More

Great Marketing Copy is Critical to Your Online Success

killer-copywriting-tips-300Your website must instantly connect and build credibility with people. The home page is where you should spend the most quality time working on crafting every word of your site that directly relates to your most ideal clients. Don’t expect your webmaster to create a website for you with marketing copy that... Read More

Why Most Websites Don’t Work

broken-websiteThe reason why most websites don’t work effectively is because they have disjointed messages and/or too much information that confuses the viewer. You must remain consistent with your message and expertise throughout your website. Often it’s much easier to create a new website than to modify an existing bad website. This way,... Read More

6 Steps to Staying on Target in Your Business

Disjointed messages sent to the wrong prospects will quickly kill your marketing efforts. When you are trying to be everything to everyone, it does not allow you to make a difference or stand out; it’s nearly impossible to define your ideal target market.

You must relate to your ideal clients and target market with everything you do! Once you complete... Read More

“Brand-Storming” Your Way to the Top

Developing your USP (Unique Selling Proposition) requires some very focused brainstorming and creativity – this is what I call "Brand-Storming." Pay attention to how other companies use their USPs to their advantage. This process requires careful analysis of your unique message and your most ideal clients. When you analyze in detail what you have to offer, not just your... Read More

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