Category: Branding

The Psychology of Color

The use of color in your logo is important. Once defined, you will continue to bring those same colors into other forms of your marketing. Color in marketing speaks loudly to the subconscious mind. It can have a positive or negative reaction to your prospect within a matter of seconds. And on the internet you have less than 30 seconds to connect and make a great first impression. That’s why branding, the use of color and image has a lasting impact on whether a prospect will decide to work with you. On the internet you don’t deal face to face. Therefore, it’s a powerful visual and psychological medium. The words (or sales copy) on your website have by far the →

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Toot Your Own Horn

Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this “shameless” self-promotion. Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your mind to. In fact, when you become good at promoting yourself and your services, you will also begin to enjoy it more. Self-promotion can become very rewarding. When I was writing by book, Confessions of Shameless Self Promoters, I shockingly discovered that an average of 85% of the thousands of business owners, entrepreneurs and experts I’ve surveyed around the world →

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Grab Your Dot Com Now

Establish a great business name that defines what your expertise is all about. Here are some example of brand names that I’ve helped my clients create: Career Transition Expert, Money and Life Freedom Coach, Behavior Change Expert, Breakthrough Life Consulting, The Date Diva, Women’s Empowerment Coach, Awaken to Your Life Purpose and Stop Dieting for Life. Once you come up with a good name for your business make sure the domain is available. This is very important! You must be able to purchase the .com. And if the .com domain name is not available change the name! This is a critical first step because once you get into brand domination online you won’t be able to dominate your expertise without →

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Brand Domination is KEY

Brand domination is KEY to getting noticed online. So what is brand domination? Brand domination is when someone types in your name or brand online and the main expert they find on pages one, two and three of Google is you, your brand and your expertise. There is no doubt about this, the search engines are considered to be all powerful, a place where you can dominate with your brand and your expertise faster than ever before. Why should you dominate the internet for your personal name and your brand name? Just dominating for your name is fine if your name is your brand. If you have a brand name and this is how you present your business or products →

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