The reason why most websites don’t work effectively is because they have disjointed messages and/or too much information that confuses the viewer. You must remain consistent with your message and expertise throughout your website. Often it’s much easier to create a new website than to modify an existing bad website. This way,... Read More
Archive for the ‘Branding’ Category
Disjointed messages sent to the wrong prospects will quickly kill your marketing efforts. When you are trying to be everything to everyone, it does not allow you to make a difference or stand out; it’s nearly impossible to define your ideal target market.
You must relate to your ideal clients and target market with everything you do! Once you complete... Read More
Developing your USP (Unique Selling Proposition) requires some very focused brainstorming and creativity – this is what I call "Brand-Storming." Pay attention to how other companies use their USPs to their advantage. This process requires careful analysis of your unique message and your most ideal clients. When you analyze in detail what you have to offer, not just your... Read More
Once you’ve figured out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.
Self-promotion, when done effectively, works for ANY business or career. As soon as you begin to implement the proven marketing strategies behind... Read More
After your logo and USP (unique selling proposition) have been established or reinvented, it’s time to move on to your first marketing piece – your business card. Most cards don’t accurately present what someone’s business is all about. I see so many bad business cards that I’m shocked! And I... Read More
Now that you have claimed your target market, it’s time for you to dominate with your expertise online. There has never been a better time to claim your expertise and brand and quickly dominate your spot on the internet.
It’s easy to search your competition online and I suggest you do... Read More
YouTube can help you become Googlable! The next thing to do is to set up your own YouTube Channel. This is where you will add correctly optimized videos for more online exposure. You’ll need to create quality content and publish it online with keyword-rich titles.... Read More
Building your brand is the first step to take when you are developing your expert business. Your brand sets the tone and direction for where your business is headed. Or if you are looking to reinvent or redesign your brand identity, reworking your brand is the first step in redesigning... Read More
The use of color in your logo is important. Once defined, you will continue to bring those same colors into other forms of your marketing. Color in marketing speaks loudly to the subconscious mind. It can have a positive or negative reaction to your... Read More
Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.
Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your... Read More