A Self-Guided Quiz by Debbie Allen
Photo courtesy of Flickr user Robert Nunnally
Your ongoing success depends on the quality of goals you set for yourself.
How Does Your Level of Goal Focus and Commitment Measure Up?
We all have behaviors or habits that hold us back... Read More
Your logo is one of the most critical parts for creating an effective business brand. Therefore, before you set out to create a new logo or re-create an existing logo, you need to first understand what a logo is and how it builds your brand awareness.
A logo identifies a company... Read More
Small business owners stop taking the right action steps when there is lack of clarity or direction. When this happens they often stay busy taking small steps that only keep them busy. They also can become unfocused and easily distracted, jumping from one project to the next, without gaining solid traction.
Do you clearly see your BIG vision and in great detail?
If the end result appears unclear to you in any way, then you might struggle to turn your vision into reality without more clarity. This is where visualization comes into play. Visualization is simply a technique... Read More
You’ve heard the saying, “Do what you love, and the money will follow.”
Is this actually true? If you follow your passion and pursue what you love doing for a living, will the monetary rewards really follow? What I’ve discovered is that it certainly helps – but you’ll need more than that to grow a lucrative career in the expert... Read More
YouTube can help you become Googlable! The next thing to do is to set up your own YouTube Channel. This is where you will add correctly optimized videos for more online exposure. You’ll need to create quality content and publish it online with keyword-rich titles.... Read More
Re-Define, Re-Position and Re-Energize your online opportunities.
Re-Define: If you have an existing website, take a look at all the text on your site. Make sure it is speaking directly to your target market. If not, rework your marketing copy all together to get more effective results.
Re-Position: It may be time for you to completely reinvent your brand... Read More
The next important item to add to your home page is an introduction video.
This video is where viewers can personally connect to you as the expert. It should be no more than two minutes in length, as it’s hard to keep your viewers’ attention for... Read More
Your website must instantly connect and build credibility with people. The home page is where you should spend the most quality time working on crafting every word of your site that directly relates to your most ideal clients. Don’t expect your webmaster to create a website for you with marketing copy that... Read More
Step #1: Get your brand foundation developed or redesigned
Schedule a professional photo shoot to get updated photos for your website. I suggest that you get some great headshot photos as well as some action shots to use throughout your website. Bring a few changes of clothing to get multiple... Read More