Category: Communication

Great Marketing Copy is Critical to Your Online Success

Your website must instantly connect and build credibility with people. The home page is where you should spend the most quality time working on crafting every word of your site that directly relates to your most ideal clients. Don’t expect your webmaster to create a website for you with marketing copy that drives clients to you like crazy; it’s just not going to happen. Your website is only going to be as good as the content you provide. No matter how pretty or professional your website may appear or how much money you paid for it, it’s NOT going to be effective without great marketing copy. Driving traffic to your website is only important after you have an effective website. →

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Teach your clients how to refer you

Tell your clients exactly what you would like them to do when they refer you. Don’t leave it up to chance, and don’t leave out any details. For example, I have two ways for my clients to easily refer people to my business. First of all, I share a website link to an online questionnaire that clients receive when they sign up for my program. Clients can easily direct their referrals to this page via email, and once their referral submits the questionnaire online, they get scheduled for a free 10 minute mentoring call with me. The second way I make it easy for my clients to refer me is to pass along VIP guest tickets to attend my live →

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How to Grow your Business Through Networking

One smart business owner can do a lot to make a business successful. But put that together with other great business minds all sharing ideas and brainstorming … now you have … Networking Dynamics! Brainstorming and networking with other creative people is a powerful tool to create Success in your business. You can’t just go it alone in this competitive marketplace. You need the help and knowledge of other successful people to stay on top. Networking is not an option to becoming successful … it is a Necessity! How can you possibly keep up to date and compete with the stiff competition without having that edge of additional knowledge and shared information? You can’t! Wouldn’t you like to know how →

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Master Your Persuasion Power

You persuade by mastering the art and skill of effective communication. Your ability to communicate effectively regardless of the message will help you exceed your goals time and time again. Communication and persuasion are the same from the standpoint that you cannot communicate with another person without, at the same time, influencing that person. Rapport is a natural function of communication that is brought about by honoring the person with whom you are communicating. Your goal should be to find out what your prospect wants and/or needs. Then discover how you can help your prospect reach their goal and/or solve their problem. When selling, targeting people who are already interested in that product or service makes sense. There is no →

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5 Steps to Becoming a Master Communicator

Knowing how to effectively communicate is essential for a person to become successful in any business. The purpose of communication is to get your message across to your prospects in the best way possible. Good communication takes skill since messages can often be misinterpreted by one or more of the parties involved. When this happens it causes unnecessary confusion and moves you further away from connecting to your prospect. Your communication is successful only when both the sender and the receiver perceive it in the same way. By successfully getting your message across, you convey your thoughts and ideas effectively. When not successful, the thoughts and ideas that you convey do not necessarily reflect your own, causing a communication breakdown. →

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