Category: Highly Paid Expert

7 top marketing goals to focus on in 2017

  Looking toward the New Year you will want to create more marketing-focused goals to keep your big vision alive. Setting goals should also be aligned with a marketing plan to help you get there. But, most small business owners miss this part and either stop marketing when business gets challenging or keep doing the same old things, not measuring the results. 7 marketing goals to focus on in the New Year: Have a content marketing plan. What will you publish on your website and social media? Have a plan in place and a rough draft of every month’s marketing efforts at the beginning of the year. Find strategic partners. Your partners could be online or offline partners. For example, →

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Shift to Making a Difference

“Succeeding in new things creates confidence. Confidence in turn creates unstoppable success.” ~ Debbie Allen As an entrepreneur, my background in business started at a very young age, but I had no formal business training, except for what I learned from the school of hard knocks. I’ve built and sold numerous million dollar companies and although I’ve had many successes in my life, there came a time where I felt something was missing. That “something” was giving back to others. I had been blessed with having the opportunity to work with many wonderful mentors and experts throughout my life and believed it was time for me to begin supporting others with the wisdom I had learned while growing and marketing my →

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Shifting requires ignoring conventional approaches, paving your own path

If you want to stand out in this world, you must get really serious about doing something different and moving away from the “sea of sameness.” Focus on being different. Ordinarily, we achieve conventional wisdom following conventional ideas. We experience reasonable gains when we rely on reasonable approaches. You may find ways to make modest improvements and, in turn, make a modest income. But, if you go looking for nothing more than that, you will only have modest gains. Experts stand out and get noticed for the differences they make, not by following the status quo. They create quantum leaps by abandoning what’s been done and said before. Instead of once again doing what you have always done, shift to →

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Allow your passion to ignite your determination to achieve more

Passion must be filled with visions of a dream that are dramatic enough to make a big difference. Your emotional intensity must burn hot enough to protect you against the chilling effects of doubt, uncertainty, criticism and failure. Only deep desire can generate such heat. For example, when I’m speaking to an audience, my natural enthusiasm for what I teach allows energy to flow into me like a flame. Since I’ve learned to speak my mind and share my one true voice – my natural passion shines through, every time. It’s never forced because it’s authentically me. This fire never lets me down because every word I speak comes from soul and my spirit – a place that resides both →

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Create a new path – one of less resistance

The majority of people can be found flying too close to the ground. Too often they don’t give themselves permission to soar. Get uncomfortable. Prepare yourself for “Mr. Toad’s Wild Ride.” You’re going to cover some unfamiliar territory and encounter obstacles you’ve never faced before. It can feel like a roller coaster out of control when the safety of your behavior patterns is being stretched to the limit. The normal reaction is to want to hold on tight. But you’re going to have to learn to let go if you truly want to soar. If you feel uncomfortable, that’s a good sign. If you are experiencing no anxiety or discomfort, the risk you’re taking probably isn’t worth it for you. →

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What’s holding you back from the shift you deserve?

Your mindset, for the moment, may be blinded by doubt or skepticism. The idea of making a shift in your business, jumping from the present level of achievement to one several stages higher is one bold move. It may feel a bit far-fetched to you now, but that may only be because you haven’t been trained to think that way. You may currently believe that you can’t make much improvement at all…much less a quantum shift. Sadly, most people only achieve about 10 percent of their true potential. False beliefs are easy to carry around in your mind and are self-imposed limitations. Beliefs can put a ceiling on how far you reach and fly. Your real limits are far beyond →

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Testimonials and Endorsements Can Rock Your World

Potential prospects may not always believe what you have to say about your products or services, and they might not believe all that your marketing has to say. However, most will believe what your satisfied clients have to say about you and your organization. That is why using testimonials in all of your marketing will magnify your success rate in converting prospects into clients. Add video testimonials to your YouTube channel and your website. Not only will video testimonials help you gain more business opportunities, they will also help you to gain more visibility from the various search engines. Now is that a win/win, or what? When it comes to getting endorsements for your book, you’ll need to get a →

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Network with other experts to expand lead source

Brainstorming and networking with other like-minded experts is a powerful way to create more business. You can’t go it alone in this competitive marketplace; you need the help and knowledge of other successful experts who can refer significant business to you. Other experts can become your greatest source of warm leads. You also need other experts’ testimonials and endorsements to help you grow your business. I’ve always found that my competition has helped me gain a lot of business and opportunity. Sharing, supporting and networking with other experts should be part of your overall business plan. There are opportunities everywhere for you to meet and connect with other experts. Every time you attend a conference, seminar, workshop, business function, chamber →

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Teach your clients how to refer you

Tell your clients exactly what you would like them to do when they refer you. Don’t leave it up to chance, and don’t leave out any details. For example, I have two ways for my clients to easily refer people to my business. First of all, I share a website link to an online questionnaire that clients receive when they sign up for my program. Clients can easily direct their referrals to this page via email, and once their referral submits the questionnaire online, they get scheduled for a free 10 minute mentoring call with me. The second way I make it easy for my clients to refer me is to pass along VIP guest tickets to attend my live →

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Referrals Create Warm Leads

Highly paid experts have clients who come to them with ease; they don’t need to chase down prospects to get them to buy. Referrals fill the pipeline and keep business flowing in. Increasing your referral business will make your job easier, your work more profitable and your business more enjoyable. However, despite its importance, it’s surprising how many people still don’t feel comfortable asking for referrals as much as they should. Today’s consumer is more knowledgeable and also less trusting. They want to know you, like you and trust you. Many of them already have been burned by unethical “so-called” experts who didn’t follow through with their promises. Once trust and truth are developed in a prospect’s mind, the walls →

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