Your logo is one of the most critical parts for creating an effective business brand. Therefore, before you set out to create a new logo or re-create an existing logo, you need to first understand what a logo is and how it builds your brand awareness.
A logo identifies a company... Read More
Are you someone who struggles with getting the results that you want from your marketing? Or is attracting the most ideal clients a challenge for you?
The KEY to distinguishing your brand from your competition's is positioning yourself as The Go-To Expert. Positioning can be a Game... Read More
Video marketing is now growing faster than almost any other marketing strategy to position yourself as the expert online. It's more important than ever before for business owners and experts to develop an engaging video marketing strategy to capitalize on the power of this growing video content phenomenon.
The reason for its... Read More
In virtually every area of business, there will be pitfalls along the way. Marketing is no exception. Time and time again, businesses of all sizes make the same costly mistakes. But knowing how to avoid these mistakes can save you energy, disappointment and money.
Mistake #1: Eliminating marketing... Read More
Selecting an attention-grabbing presentation title is critically important to getting meeting planners to notice you. You need something that not only stands out, but also sets you apart from other speakers. It’s important to focus on your brand and your uniqueness and create a title that doesn’t underwhelm or overwhelm your audience. The use of your brand adds another... Read More
When a marketing friend of mine stated, “I'm such a shameless self-promoter,” I laughed. Then I thought for a moment and I realized that I’m a shameless self-promoter, too. I had never thought of my marketing approach as being shameless before. I would have described myself more like the "Marketing... Read More
It’s a small world on the Internet, but fishing there is like going fishing with a BIG net. You just never know when or where the next marketing "bite" will come from.
The first impression of your website is extremely important to gain a viewers’ interest.
First impressions really do count on the... Read More
Disjointed messages sent to the wrong prospects will quickly kill your marketing efforts. When you are trying to be everything to everyone, it does not allow you to make a difference or stand out; it’s nearly impossible to define your ideal target market.
You must relate to your ideal clients and target market with everything you do! Once you complete... Read More
Once you’ve figured out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.
Self-promotion, when done effectively, works for ANY business or career. As soon as you begin to implement the proven marketing strategies behind... Read More
YouTube can help you become Googlable! The next thing to do is to set up your own YouTube Channel. This is where you will add correctly optimized videos for more online exposure. You’ll need to create quality content and publish it online with keyword-rich titles.... Read More