Category: Marketing

Embrace Your Expertise

It doesn’t matter what your area of expertise is — you can turn it into many revenue streams, and even into an information empire. Your reach is partially infinite if you use the Internet and social media. Regardless of your area of expertise, you have access to millions of people who potentially fit into your target market. There are more than a billion people online. If you can capture the attention of just a fraction of those looking for more information on your subject or topic of expertise, you have found a potential Gold Mine. Whether you are a seasoned healthcare professional, accountant, financial advisor, carpet cleaner or just someone who loves supporting others with their knowledge, you can bet →

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Toot Your Own Horn

Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this “shameless” self-promotion. Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your mind to. In fact, when you become good at promoting yourself and your services, you will also begin to enjoy it more. Self-promotion can become very rewarding. When I was writing by book, Confessions of Shameless Self Promoters, I shockingly discovered that an average of 85% of the thousands of business owners, entrepreneurs and experts I’ve surveyed around the world →

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Create a Big Vision for your small business

Even if your business is small, it doesn’t mean your vision needs to be. Think of your vision as the overall goals for your company. You can turn your big vision into reality by focusing on your customers, your brand and marketing that give you proven return on your investment. Once setting your vision or view of the future, set challenging, but realistic goals to move your business forward. Did you know that 80% of small business owners don’t currently keep track of their business goals? This being the case, if you just keep targeting and tracking your goals, you will achieve far more than the majority of your competitors. Your big vision shines when you remain focused on those →

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7 top marketing goals to focus on in 2017

  Looking toward the New Year you will want to create more marketing-focused goals to keep your big vision alive. Setting goals should also be aligned with a marketing plan to help you get there. But, most small business owners miss this part and either stop marketing when business gets challenging or keep doing the same old things, not measuring the results. 7 marketing goals to focus on in the New Year: Have a content marketing plan. What will you publish on your website and social media? Have a plan in place and a rough draft of every month’s marketing efforts at the beginning of the year. Find strategic partners. Your partners could be online or offline partners. For example, →

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Testimonials and Endorsements Can Rock Your World

Potential prospects may not always believe what you have to say about your products or services, and they might not believe all that your marketing has to say. However, most will believe what your satisfied clients have to say about you and your organization. That is why using testimonials in all of your marketing will magnify your success rate in converting prospects into clients. Add video testimonials to your YouTube channel and your website. Not only will video testimonials help you gain more business opportunities, they will also help you to gain more visibility from the various search engines. Now is that a win/win, or what? When it comes to getting endorsements for your book, you’ll need to get a →

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Referrals Create Warm Leads

Highly paid experts have clients who come to them with ease; they don’t need to chase down prospects to get them to buy. Referrals fill the pipeline and keep business flowing in. Increasing your referral business will make your job easier, your work more profitable and your business more enjoyable. However, despite its importance, it’s surprising how many people still don’t feel comfortable asking for referrals as much as they should. Today’s consumer is more knowledgeable and also less trusting. They want to know you, like you and trust you. Many of them already have been burned by unethical “so-called” experts who didn’t follow through with their promises. Once trust and truth are developed in a prospect’s mind, the walls →

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Referral Rewards are a powerful marketing tool

One way to kick your referral business into high gear is by offering a referral reward. Find a way to reward your customers for every referral they send you, and make sure that you systemize this process so you can test the effectiveness of your referral rewards. Be consistent so you never forget to pass along the reward that you promised your customer. The more consistent and systemized you are about asking for referrals and offering rewards, the more effective your results will be. Learn to get comfortable asking for referrals, because they should become part of your overall business plan. Let your clients know about your referral reward program up front; rewarding them well is an added benefit of →

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Developing a Steady Stream of Referrals

Referrals are the support system of any business. Every expert with an endless stream of referrals has instant peace of mind. Wouldn’t it be great if the majority of your clients came from referrals? That sure would make your job a lot easier! You are probably doing everything you can to provide excellent products and deliver the highest quality of service. No doubt you have a great reputation as an expert and your clients already love you. If that’s the case, why aren’t you getting all the referrals you deserve? The good news is that your existing clients, who are pleased with their purchases and your service, will automatically want to help you out with more referrals. Maybe you just →

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How to get your book published FAST!

Publishers are rightfully picky because they get pitched thousands of books a day. It takes effort to learn the ropes, send out brilliant book queries and do the research required to both craft the idea for a book, and then to propose it effectively. Finding a publisher is no mystery, but getting them to accept your proposal is another thing all together. It’s not likely a major publisher will pick up your book if you are a first-time author. However, if you are already a highly successful expert with a good marketing plan, full speaking schedule and media engagements lined up, you just might get picked up. I got lucky securing my New York book agent, Jessica Faust of BookEnds. →

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Authoring book can open many doors of opportunity

Your book probably is not going to make you a famously rich rock-star bestselling author; writing is not the way that most experts get rich. Look at your book as a door-opening opportunity that supports your highly paid expert business. It can be an amazing marketing tool to sell your expertise. There are over one hundred thousand books published in the U.S. alone every year, and few sell more than a few thousand copies. But that’s not going to stop you from writing a book. As an expert, it’s the best way to increase your income from the spin-offs the book can create. Products, speaking, coaching, events and even movie opportunities can come from your book. For example, it was →

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