Your website must instantly connect and build credibility with people. The home page is where you should spend the most quality time working on crafting every word of your site that directly relates to your most ideal clients. Don’t expect your webmaster to create a website for you with marketing copy that... Read More
Archive for the ‘Marketing’ Category
How do you use what you know and love to have others recognize you as an expert? There are specific steps anyone can take to go from simply being great at what they do to building an... Read More
It doesn’t matter what your area of expertise is — you can turn it into many revenue streams, and even into an information empire.
Your reach is partially infinite if you use the Internet and social media. Regardless of your area of expertise, you have access to millions of... Read More
Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.
Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your... Read More
Even if your business is small, it doesn’t mean your vision needs to be. Think of your vision as the overall goals for your company.
You can turn your big vision into reality by focusing on your customers, your brand and marketing that give you proven return on your investment.
Once setting your... Read More
Map your marketing ~ Courtesy Pixabay user geralt
Looking toward the New Year you will want to create more marketing-focused goals to keep your big vision alive.
Setting goals should also be aligned with a marketing plan to help you... Read More
Potential prospects may not always believe what you have to say about your products or services, and they might not believe all that your marketing has to say. However, most will believe what your satisfied clients have to say... Read More
Highly paid experts have clients who come to them with ease; they don’t need to chase down prospects to get them to buy. Referrals fill the pipeline and keep business flowing in. Increasing your referral business will make your... Read More
One way to kick your referral business into high gear is by offering a referral reward. Find a way to reward your customers for every referral they send you, and make sure that you systemize this process so you can test the... Read More
Referrals are the support system of any business. Every expert with an endless stream of referrals has instant peace of mind. Wouldn’t it be great if the majority of your clients came from referrals? That sure would make your job a lot... Read More