Category: Marketing

How to get your book published FAST!

Publishers are rightfully picky because they get pitched thousands of books a day. It takes effort to learn the ropes, send out brilliant book queries and do the research required to both craft the idea for a book, and then to propose it effectively. Finding a publisher is no mystery, but getting them to accept your proposal is another thing all together. It’s not likely a major publisher will pick up your book if you are a first-time author. However, if you are already a highly successful expert with a good marketing plan, full speaking schedule and media engagements lined up, you just might get picked up. I got lucky securing my New York book agent, Jessica Faust of BookEnds. →

Read More

Authoring book can open many doors of opportunity

Your book probably is not going to make you a famously rich rock-star bestselling author; writing is not the way that most experts get rich. Look at your book as a door-opening opportunity that supports your highly paid expert business. It can be an amazing marketing tool to sell your expertise. There are over one hundred thousand books published in the U.S. alone every year, and few sell more than a few thousand copies. But that’s not going to stop you from writing a book. As an expert, it’s the best way to increase your income from the spin-offs the book can create. Products, speaking, coaching, events and even movie opportunities can come from your book. For example, it was →

Read More

Become the Authority by Writing a Book

“Reputation” and “Visibility” are the top two reasons buyers invest in books. Therefore, having your own book brings a higher level of credibility to your expertise. Being a successful author builds your value. Yet does the book itself make you money as a highly paid expert? The book itself is not necessarily going to make you rich. The opportunities that a book creates are where much of the income-generating possibilities will come from. People often ask me this question: “How do you write a book?” A small percentage of people who ask this question actually hope to hear, “Anyone can write a book.” Most just want permission. But the truth is they don’t need permission and there are no rules →

Read More

Hosting a Successful Event

Typically, I like a long lead time of four to six months to plan a three-day event. However, in some cases I’ve had as little as one month to plan a repeat event if the website was already up and ready to go. I typically don’t like to rush the marketing plan. A much longer lead time removes the stress of getting everything done and filling the seats. Visualize your success outcome, stay on course and NEVER cancel an event because you couldn’t fill seats. The only reason you can’t fill seats is because you gave up too soon. The more time you give yourself to plan an event, the more time you’ll have to market and promote the event. →

Read More

How to Host Your Own Income-Generating Event

I suggest you begin with a one-day seminar and eventually work your way up to a three-day retreat, conference, summit or workshop once your list and following grows. One of the hardest things to do in the event business is to fill seats. And not only fill the seats, but put the right people in those seats. Hosting your own event is one of the best ways to make a name for yourself in the expert business. When you host your own event, you take on all the risk, but you also get to keep all the rewards that go along with it. This also means keeping ALL of your own sales! Hosting your own events is like prospecting on →

Read More

Learning Speaking Lessons the Hard Way

Okay, now I’m going to dish out the ugly side of the event business so that you can get an idea of what to watch out for and hopefully avoid. Here are a few bad experiences I’ve had with hosts that went terribly wrong. I won’t mention these hosts by name, but I will mention them by experience.    First there was “The Hostage Holder.” This host held the speakers captive for the entire weekend by not telling them when they would be going on stage to speak. He did this just to keep the speakers available for the full event. Now, usually I’ll stay for the majority of an event anyway, but I don’t want to be forced to stay. →

Read More

How to Offer a Virtual VIP Day with Your Clients

Virtual VIP intensive business breakthrough days are a favorite way to offer personalized mentoring with my clients. The VIP intensive days not only save me time when it comes to travel, they save my clients time and money as well, and they are a great way to gain immediate results. Virtual VIP intensive days are personalized one-on-one business coaching days done via telephone or Skype. Virtual days focus on uncovering an action plan for your client that will give them fast turnaround results. For example, my programs focus on helping clients set up their coaching or consulting programs, developing a product, planning an event, setting up a marketing plan, growing their business, etc. Virtual days allow clients to achieve immediate →

Read More

What to Charge for a Client VIP Day?

Your first level price point could be anywhere from $997 to $9,997 for virtual VIP days and higher for on-site programs. Face-to-face VIP days can range anywhere from $4,997 to $25,000 per day for highly paid experts. Normally these are full-day programs done at your location. If the client requests that you to be at their location, your fees are higher, plus your client pays all travel related expenses. Now, you may be thinking: My clients won’t pay that, or, I have no list to get started. No worries! All you need to do to set up your VIP days is a breakdown of what your program will offer. Build value around offering more of your personal time. For example, →

Read More

7 Secrets to Increasing Online Sales

Secret #1: Get joint venture affiliates to promote your classes for you. This will increase the numbers on your call and will set you up for success from a referral source. Secret #2: Create a marketing formula with compelling copy that gets prospects to register and show up for the live call. Secret #3: Create hunger and desire in your listeners, even before the call, so they understand how much they need what you’re offering and will be ready to take action. Secret #4: Know exactly what motivates your target market as you present your offer. Secret #5: Develop a smooth transition from your presentation to your closing offer. If you turn a switch and flip to sales mode right →

Read More

Get them to show up and buy

The easy part is getting ready for the call and actually delivering the class. Any expert can do this, but not everyone can turn the call into a sales opportunity. To make this happen you must have a system in place that fills the call funnel and produces your end result: more sales. Help them focus You may also want to consider adding handouts that remind attendees to show up on time. Providing handouts is optional, but I highly suggest it to not only get your attendees ready for the call, but to keep them following along every step of the way. It makes it easy for them to listen and not be side-tracked. Keep them focused on your presentation →

Read More

presscsp-banner-lrg

Back to Top