Category: Marketing

People do judge a book by its cover!

As an expert you should write a book when the timing is right for your business. I’ve learned a lot by authoring 8 books and one of the main things I’ve learned is to spend time getting the title and the cover right first. People really do judge a book by its cover! Here are 5 steps to consider when writing your book: Select a great title and then grab the .com first. Clear and simple always trumps clever when it comes to a title. The title should be easy to remember for word of mouth marketing. The subtitle is the benefit message that the book promises the reader. Include something potential buyers see instantly that applies to them.

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Grow Your Expert Community

Growing your expert community both online and offline is extremely important to build a highly paid expert business. First you must develop a strategy that builds a following. Your following includes Facebook fans, Twitter followers, YouTube subscribers and email subscribers. In most cases, strategy to build a community is an afterthought, yet it’s your Golden Database that will allow your expert business to thrive. Followers in your own community equate to income! Your expert community will only grow when you begin to think outside the box. You must be creative and up to date with your marketing. You must not only be creative, you must also think about building a community that belongs to only you; nobody else has access →

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Build Your Online Community with a Free Opt-in

The best way to grow your email list is to do it slowly and continuously so that the people on your list are really engaged. You want high quality followers to join and stay in your community. This way you will gain the best results from your email marketing efforts. One way to build high quality followers is to keep sending out relevant content on a consistent basis. It’s not about sending out an email newsletter once in awhile. You must be consistent and strategic. Another way to keep your community active is to really touch the hearts and minds of your followers by engaging them into your personal life. Important! To grow your opt-in list you must have a →

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Build a Targeted Online Community

To build a targeted following and become known online you must create valuable expert content and encourage sharing of your information. The content you create must offer real value to your target market. This sounds pretty simple but very often quality gets left behind in favor of quantity. Your content must intend to solve a pain or problem that your target audience is facing and it must also showcase you as the expert in this area. Great content sent once per week via email will keep your new followers engaged. After you have built an online relationship with them from a few well-crafted emails and some video training, you’re ready to make your first offer. There are two types of →

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Capitalize on Viral Marketing

Viral video marketing will help you gain authority domination online. This happens when your video gets shared over and over again. A good example of this is the social experiment created with Mentos and Diet Coke. This is one of the earliest records of a backyard experiment where an entertainment science show turned a video into a cultural phenomenon. Unfortunately, at the time it was released, they missed a good opportunity to capitalize on the marketing when it was hot.  You must learn how to use your expert ideas, strategies and tips to capitalize on “hot” social media topics and make your viral marketing pay off. One of the biggest factors in social media marketing is the ability to act →

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Grab Instant Attention with Video Marketing

Video marketing offers a high level of entertainment that can replace or supplement otherwise dry informational text. A good video can grab a viewer’s attention in a way that no other media can offer. A short and to-the-point video of approximately two minutes in length will keep the viewers’ attention and can quickly tell your story. A well-produced video can profile an expert’s products, service and expertise in a visually compelling way, drawing more business opportunities and online exposure on many levels.  It used to be the case that businesses steered away from video production due to its exorbitant costs. Today, even small business owners on a modest budget can access the world of video by utilizing the power video →

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Create Online Domination with Video Marketing

Marketing, especially online marketing, continues to change. As an expert, you want to know where it’s all heading and how you can stay on top of it. When it comes to getting the edge over your competition to becoming the online authority, video is where it’s at. In fact, the main reason video marketing is so powerful is because most people say they’d be more likely to seek out information about a product or service after seeing it showcased in an online video.   Business to business marketers use some form of online videos with their overall social media strategy. Having a video on your website makes it 50% more likely to show up on page one of Google. Video →

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Turn Followers into Warm Leads

Building a large social media following is important, but if you are not getting those followers to join your own database, they are not YOUR followers. Social media is always changing and that makes your social media following volatile. You could lose your following at any time because you don’t “own” them. It’s easy for people to LIKE you on Facebook, but those followers don’t belong to your personal database. For example, if your social media site is “hacked,” you could actually lose all of your followers and will need to start all over again to rebuild your following. This “hacking” nightmare happened to one of my clients. She had built a large database of over 25,000 followers on her →

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5 Reasons Why Viewers Don’t Trust Your Website

Every business owner knows the importance of having a website to promote their business. But are you gaining more viewers or turning them off with the image and brand you create online? It is your website that viewers check out when wanting to learn more about what you have to offer. Can viewers and prospects quickly understand and relate to your unique business offering? If not, your site may fail to get you any business at all. Below are 5 reasons why viewers will NOT relate to your online brand and NOT trust your website as a valuable resource. #1 No Unique Selling Proposition or Brand Recognition You must state your brand and how your business is unique right up →

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Instant Advertising Success Strategies

Why do so many businesses lose too much money on their advertising and simply give up? Because their marketing efforts are too business-focused and not customer-focused. Keep a strong focus on your core customer base and know everything about how they think and act. If your advertising is not working, don’t blame the publication; stop and take a look at what you could do to improve the effectiveness of your advertising. Educate yourself on marketing skills by reading books and studying from the masters. You will reap the rewards of more effective advertising when you make the extra effort to educate yourself in advance. Cut out the Excess. If it doesn’t need to be told, don’t tell it. Keep your →

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