As an expert you should write a book when the timing is right for your business. I've learned a lot by authoring 8 books and one of the main things I've learned is to spend time getting the title and the cover right first.
Archive for the ‘Marketing’ Category
Growing your expert community both online and offline is extremely important to build a highly paid expert business. First you must develop a strategy that builds a following. Your following includes Facebook fans, Twitter followers, YouTube subscribers and email subscribers.... Read More
The best way to grow your email list is to do it slowly and continuously so that the people on your list are really engaged. You want high quality followers to join and stay in your community. This way you will gain the... Read More
To build a targeted following and become known online you must create valuable expert content and encourage sharing of your information. The content you create must offer real value to your target market. This sounds pretty simple but very often... Read More
Viral video marketing will help you gain authority domination online. This happens when your video gets shared over and over again. A good example of this is the social experiment created with Mentos and Diet Coke. This is one... Read More
Video marketing offers a high level of entertainment that can replace or supplement otherwise dry informational text. A good video can grab a viewer’s attention in a way that no other media can offer. A short and to-the-point video of approximately two minutes... Read More
Marketing, especially online marketing, continues to change. As an expert, you want to know where it’s all heading and how you can stay on top of it. When it comes to getting the edge over your competition to becoming the online authority, video is where it’s at.
Building a large social media following is important, but if you are not getting those followers to join your own database, they are not YOUR followers. Social media is always changing and that makes your social media following volatile. You could lose your... Read More
Every business owner knows the importance of having a website to promote their business. But are you gaining more viewers or turning them off with the image and brand you create online?
It is your website that viewers check out when wanting to learn more about what you have to offer.... Read More
Why do so many businesses lose too much money on their advertising and simply give up? Because their marketing efforts are too business-focused and not customer-focused. Keep a strong focus on your core customer base and know everything about how they think and act.
If your advertising is not working, don’t... Read More