Category: Marketing

How to Grow your Business Through Networking

One smart business owner can do a lot to make a business successful. But put that together with other great business minds all sharing ideas and brainstorming … now you have … Networking Dynamics! Brainstorming and networking with other creative people is a powerful tool to create Success in your business. You can’t just go it alone in this competitive marketplace. You need the help and knowledge of other successful people to stay on top. Networking is not an option to becoming successful … it is a Necessity! How can you possibly keep up to date and compete with the stiff competition without having that edge of additional knowledge and shared information? You can’t! Wouldn’t you like to know how →

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Develop Gutsy Goals That Make You Stretch

Successful entrepreneurs are always looking for new opportunities. They not only seek them out with keen awareness, but they act upon them. They thrive on taking chances they strongly believe in. Your next opportunity may seem a little crazy, a little far fetched, even scary. But don’t let that hold you back!  If your goals aren’t at least a little scary they are probably not stretching you as far as they should be. Are you ready to develop some gutsy goals? Are you ready to take a chance on your own success? Sometimes a commitment is all that is needed to make it happen. If you don’t step up and take a chance now and then, you will never see →

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Magnify Your Profits

Why is great marketing so important? Because when done well, it can magnify your income and profits dramatically! Wouldn’t you like to make more money with the exact same time, effort and expense?  Of course, well that is easy to do when you learn the strategies behind highly effective marketing. You don’t have to spend more money on your marketing to make it work – just continue to understand it and get better and better at it. That is why I love marketing so much. It is challenging and it rewards you quickly when done well. Here are some tips to help you improve and magnify your efforts. DIVERSIFY YOUR DATABASE Market to your core customer base and target client →

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Marketing Opportunities Lost When the Phone Rings

When the phone rings in your business, are your employees prepared to turn the call into a solid marketing opportunity? Or are they rushing through the call, not connecting with the prospecting customers and losing you thousands of dollars in revenue? How many businesses do you call that WOW you on the phone? How many actually take the time to connect with you and use the opportunity to actually market their business more effectively. This always amazes me because most businesses spend countless dollars on advertising hoping customers will call them, but when they do, customers are often put on hold or put off? HOLD PLEASE! You know how frustrating it is when you call a business and before you →

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5 Tips to Creating an Effective Logo Design

Your logo is one of the most critical parts for creating an effective business brand. Therefore, before you set out to create a new logo or re-create an existing logo, you need to first understand what a logo is and how it builds your brand awareness. A logo identifies a company or product with the use of an image, text or design. Logos are designed to identify your business at first glance. A logo should not just describe what a business does, it should identify the business in a memorable and simplistic way. Only after a logo becomes familiar does it function effectively. What do you want your logo to symbolize about your business? What visual do you want to →

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Position Yourself for Success with Video Marketing

Video marketing is now growing faster than almost any other marketing strategy to position yourself as the expert online. It’s more important than ever before for business owners and experts to develop an engaging video marketing strategy to capitalize on the power of this growing video content phenomenon. The reason for its massive growth as a marketing tool is because of the ease of use with YouTube and the impact that video continues to have on search engine results. Statistics show that 74% of all internet traffic will be video within a few short years. This is why it’s critical to create fresh video content and have a marketing strategy around it early on. This means identifying the types of →

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5 Marketing Mistakes You Can’t Afford to Make

In virtually every area of business, there will be pitfalls along the way. Marketing is no exception. Time and time again, businesses of all sizes make the same costly mistakes. But knowing how to avoid these mistakes can save you energy, disappointment and money. Mistake #1: Eliminating marketing efforts when times get tight When cash flow slows, advertising, direct mail and other forms of marketing are the easiest expenses to reduce, right? But cut these and you eliminate the very activities that will bring in new customers to turn your business around. This is the time when you may be spending more time analyzing the results of your marketing efforts. But by stopping marketing efforts, you will be setting yourself →

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Create a Great Presentation Title That Sells Your Talk

Selecting an attention-grabbing presentation title is critically important to getting meeting planners to notice you. You need something that not only stands out, but also sets you apart from other speakers. It’s important to focus on your brand and your uniqueness and create a title that doesn’t underwhelm or overwhelm your audience. The use of your brand adds another layer to your presentation titles. The more captivating and benefit-rich the presentation title is, the stronger the urge to learn more about what you speak on. As a speaker, your program titles are your headlines. If the content is too basic or unoriginal, chances are your brand power or platform isn’t going to hook a meeting planner or your audience. A →

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Why Self-Promotion is Critical to Your Success

When a marketing friend of mine stated, “I’m such a shameless self-promoter,” I laughed. Then I thought for a moment and I realized that I’m a shameless self-promoter, too. I had never thought of my marketing approach as being shameless before. I would have described myself more like the “Marketing Energizer Bunny.” I just keep on marketing and marketing and doing whatever it takes to make it happen. I had never thought of this as shameful unless it’s shameful to believe in something so much that you want to tell everyone you meet. I call it good marketing! Growing up in a family of entrepreneurs, my father taught me that the first step in marketing success is to have a →

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7 Marketing Strategies For Creating An Effective Website

It’s a small world on the internet, but fishing there is like going fishing with a BIG net. You just never know when or where the next marketing “bite” will come from. The first impression of your website is extremely important to gain a viewers’ interest. First impressions really do count on the web. Your business is judged by size and success within a matter of seconds. If you don’t connect with your viewers within just “3 clicks” they simply click away. You must relate to your viewer instantly and then begin to build trust with your expertise before you ever try to SELL them on YOU. Your home page is the most important page on your site. You must →

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