Category: Self-Promotion

Boost Your Business by Becoming an Expert

Becoming a recognized expert in your field is an excellent way to boost your sales and business income. Expert positioning is a proven model that practically guarantees fast success! Whether through extensive education, years of hands-on experience, or a natural aptitude for a specific area of business, there are plenty of entrepreneurs who could justifiably be considered experts in their fields, even though many of these experts are not widely recognized as such today. You don’t have to be the most knowledgeable or successful person in your industry to be seen as an expert; you just have to do what it takes to become “recognized” as one. Positioning your marketing to showcase yourself as the expert is just the starting →

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Toot Your Own Horn

Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this “shameless” self-promotion. Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your mind to. In fact, when you become good at promoting yourself and your services, you will also begin to enjoy it more. Self-promotion can become very rewarding. When I was writing by book, Confessions of Shameless Self Promoters, I shockingly discovered that an average of 85% of the thousands of business owners, entrepreneurs and experts I’ve surveyed around the world →

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Shift to Making a Difference

“Succeeding in new things creates confidence. Confidence in turn creates unstoppable success.” ~ Debbie Allen As an entrepreneur, my background in business started at a very young age, but I had no formal business training, except for what I learned from the school of hard knocks. I’ve built and sold numerous million dollar companies and although I’ve had many successes in my life, there came a time where I felt something was missing. That “something” was giving back to others. I had been blessed with having the opportunity to work with many wonderful mentors and experts throughout my life and believed it was time for me to begin supporting others with the wisdom I had learned while growing and marketing my →

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Allow your passion to ignite your determination to achieve more

Passion must be filled with visions of a dream that are dramatic enough to make a big difference. Your emotional intensity must burn hot enough to protect you against the chilling effects of doubt, uncertainty, criticism and failure. Only deep desire can generate such heat. For example, when I’m speaking to an audience, my natural enthusiasm for what I teach allows energy to flow into me like a flame. Since I’ve learned to speak my mind and share my one true voice – my natural passion shines through, every time. It’s never forced because it’s authentically me. This fire never lets me down because every word I speak comes from soul and my spirit – a place that resides both →

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Referrals Create Warm Leads

Highly paid experts have clients who come to them with ease; they don’t need to chase down prospects to get them to buy. Referrals fill the pipeline and keep business flowing in. Increasing your referral business will make your job easier, your work more profitable and your business more enjoyable. However, despite its importance, it’s surprising how many people still don’t feel comfortable asking for referrals as much as they should. Today’s consumer is more knowledgeable and also less trusting. They want to know you, like you and trust you. Many of them already have been burned by unethical “so-called” experts who didn’t follow through with their promises. Once trust and truth are developed in a prospect’s mind, the walls →

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Referral Rewards are a powerful marketing tool

One way to kick your referral business into high gear is by offering a referral reward. Find a way to reward your customers for every referral they send you, and make sure that you systemize this process so you can test the effectiveness of your referral rewards. Be consistent so you never forget to pass along the reward that you promised your customer. The more consistent and systemized you are about asking for referrals and offering rewards, the more effective your results will be. Learn to get comfortable asking for referrals, because they should become part of your overall business plan. Let your clients know about your referral reward program up front; rewarding them well is an added benefit of →

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Developing a Steady Stream of Referrals

Referrals are the support system of any business. Every expert with an endless stream of referrals has instant peace of mind. Wouldn’t it be great if the majority of your clients came from referrals? That sure would make your job a lot easier! You are probably doing everything you can to provide excellent products and deliver the highest quality of service. No doubt you have a great reputation as an expert and your clients already love you. If that’s the case, why aren’t you getting all the referrals you deserve? The good news is that your existing clients, who are pleased with their purchases and your service, will automatically want to help you out with more referrals. Maybe you just →

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How to get your book published FAST!

Publishers are rightfully picky because they get pitched thousands of books a day. It takes effort to learn the ropes, send out brilliant book queries and do the research required to both craft the idea for a book, and then to propose it effectively. Finding a publisher is no mystery, but getting them to accept your proposal is another thing all together. It’s not likely a major publisher will pick up your book if you are a first-time author. However, if you are already a highly successful expert with a good marketing plan, full speaking schedule and media engagements lined up, you just might get picked up. I got lucky securing my New York book agent, Jessica Faust of BookEnds. →

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Don’t bother writing a book unless you plan to market it

As an expert, I believe you should always make the commitment to write your book, but only when the timing is right for you. You need time to not only write the book, but to market it too. Marketing should happen very early on in the writing stage, not after the book is completed! If you are still in the process of growing your expert business, it’s not time for you to write a book quite yet – go out and get some clients and make some money first. It always shocks me when I hear someone say they are taking off for one to two years to write their book. Now that’s absolutely crazy! And what’s even crazier is →

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Develop a system to write your book FAST!

There is no such thing as writer’s block! The only reason you should get stuck writing your book is not knowing which direction to go. A system, plan or layout will help you visualize and gain focus so you have a clear direction. So before you start writing, create your book layout by doing a brainstorming session. I call this my Brand-Storm Book Writing System. Let’s try out the first part of this system right now. You’ll need a very large piece of paper, poster or a flip chart to make this work. Be sure to make your circles large enough that you can write inside of them. Begin by drawing one large circle in the middle of the page. →

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