When you find other experts who do similar work, offer to joint venture with them to create more opportunities for both of you. It can be a great win/win with the right joint venture partners. Your competitors can be your best form of marketing because you both have the same target market... Read More
What direction will you take to set yourself apart from the "Sea of Sameness?" There are a lot of life and business coaches. How will you set yourself apart and define your expertise? You must find an area where you can dominate in the marketplace. When you pick a clear path to... Read More
Decide what path you want to take with your coaching business and OWN it. For example, you can’t call yourself a business coach and a life coach. You’re either going to be a personal life coach or you’re going to be a business coach; one or the other, not both! People often... Read More
So what if you want to be a coach but don’t know what direction to take or where to go? Having an interest and a passion is a good place start. Often that’s how many coaches start out, teaching what they most need to learn, because it’s what interests them. For example,... Read More
There are coaches for just about everything you could imagine. We used to think of a coach as someone who coaches a sports team to win the game. Winning is their ultimate goal! The ultimate goal can be the same for business and in life – to achieve a personal or professional win.
Coaches... Read More
Much of the work of a coach is setting goals and then encouraging clients to achieve and exceed them. Coaches hold their clients accountable for their actions. Having someone hold you accountable can be life changing. Seeing the change and growth in others is rewarding. That’s what fills a coach’s heart, yet... Read More
Viral video marketing will help you gain authority domination online. This happens when your video gets shared over and over again. A good example of this is the social experiment created with Mentos and Diet Coke. This is one of the earliest records of a backyard experiment where an entertainment science show... Read More
Marketing, especially online marketing, continues to change. As an expert, you want to know where it’s all heading and how you can stay on top of it. When it comes to getting the edge over your competition to becoming the online authority, video is where it’s at.
Just before I sat down to write this article about writer's block I stared at a blank screen for about 10 minutes waiting to spark some bits of inspiration. My mind was blank (maybe on overload) until I started... Read More
The question of measuring your social media marketing return in exchange for time can be a tricky one. Can you really say whether a certain customer came to you because of a particular social media post, or is it a result of several different marketing activities? When used strategically, social media can... Read More