debbie allen

Never Undervalue Your Services

Coaching is an awesome business to be in; it’s a business where you can set your own schedule, you get paid well for doing it, and you can work the way you want around your lifestyle. It’s also a really easy business to get into, actually. But the main problem that many coaches have is that they undervalue themselves and charge low hourly fees. Charging by the hour will keep you stuck and broke in the coaching business. So let me say it like this, “No more charging dollars per hour!” Unless you are charging fees of $5,000 an hour or more – charging by the hour is not the way to go. To move from dollar per hour to →

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Join Forces with Your Competition

When you find other experts who do similar work, offer to joint venture with them to create more opportunities for both of you. It can be a great win/win with the right joint venture partners. Your competitors can be your best form of marketing because you both have the same target market to focus on. Get to know what your competition is all about. What are they doing that works and what are they doing that is different from your approach? Knowing your competition well help you to define your own uniqueness. It helps you to fill holes in the same market. Discover ways to go deeper into your chosen field of expertise and narrow it down to a very →

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Set Yourself Apart from the Masses

What direction will you take to set yourself apart from the “Sea of Sameness?” There are a lot of life and business coaches. How will you set yourself apart and define your expertise? You must find an area where you can dominate in the marketplace. When you pick a clear path to follow the right opportunities and clients will come your way because they will clearly understand your brand and admire your wisdom and expertise.  After you pick your direction, you’ll need to break it down even more to become specialized. For example, I have a couple of clients who are life coaches who specialize in the area of life purpose. My client Nadia has branded herself as The Life →

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Great Coaches Lead with Their Heart

Decide what path you want to take with your coaching business and OWN it. For example, you can’t call yourself a business coach and a life coach. You’re either going to be a personal life coach or you’re going to be a business coach; one or the other, not both! People often need to work with a life coach first to get their personal matters in order before working with a business coach. Both are equally important – which one fits you best? Select just ONE direction to follow or you’ll come across as too generalized. Life coaches are professionals who work with people to help them build on their past successes and make desired changes in their personal life. A →

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How to Start an Expert Coaching Business

So what if you want to be a coach but don’t know what direction to take or where to go? Having an interest and a passion is a good place start. Often that’s how many coaches start out, teaching what they most need to learn, because it’s what interests them. For example, I had a client who had no idea what direction she was going to take when we started working together. All she knew was that she wanted to help people.   So I said, ““It’s great that you want to help people, but what are you good at?” She responded, “I’m really good at procrastinating!” I laughed and said, “Okay, well then, should we move a little faster on →

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The Ultimate Goal of a Coach is to Help Others Win

There are coaches for just about everything you could imagine. We used to think of a coach as someone who coaches a sports team to win the game. Winning is their ultimate goal! The ultimate goal can be the same for business and in life – to achieve a personal or professional win. Coaches help others win by helping them to achieve more success, achieve goals, relieve stress, break through obstacles, etc. There are coaches for family support, dating and marriage, addiction, and just about everything you can imagine. Personally I have mentored many different types of business and life coaches in diverse industries. What I’ve discovered is that they have the same goal in mind – to improve their marketing so →

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Communicate Your Value Through Coaching

Much of the work of a coach is setting goals and then encouraging clients to achieve and exceed them. Coaches hold their clients accountable for their actions. Having someone hold you accountable can be life changing. Seeing the change and growth in others is rewarding. That’s what fills a coach’s heart, yet some coaches like giving so much that they can actually give away too much and under value their services. Some tend to give away their coaching time freely and short change their income. Giving away too much won’t pay the bills. But once you learn how to quickly communicate your value, develop more high-value coaching programs and how to ask for more money; you’ll be well on your →

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Capitalize on Viral Marketing

Viral video marketing will help you gain authority domination online. This happens when your video gets shared over and over again. A good example of this is the social experiment created with Mentos and Diet Coke. This is one of the earliest records of a backyard experiment where an entertainment science show turned a video into a cultural phenomenon. Unfortunately, at the time it was released, they missed a good opportunity to capitalize on the marketing when it was hot.  You must learn how to use your expert ideas, strategies and tips to capitalize on “hot” social media topics and make your viral marketing pay off. One of the biggest factors in social media marketing is the ability to act →

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Create Online Domination with Video Marketing

Marketing, especially online marketing, continues to change. As an expert, you want to know where it’s all heading and how you can stay on top of it. When it comes to getting the edge over your competition to becoming the online authority, video is where it’s at. In fact, the main reason video marketing is so powerful is because most people say they’d be more likely to seek out information about a product or service after seeing it showcased in an online video.   Business to business marketers use some form of online videos with their overall social media strategy. Having a video on your website makes it 50% more likely to show up on page one of Google. Video →

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5 Ways to Fight Writers Block

Just before I sat down to write this article about writer’s block I stared at a blank screen for about 10 minutes waiting to spark some bits of inspiration. My mind was blank (maybe on overload) until I started focusing and words began to flow. Actually I really don’t believe in writer’s block. It’s normally a temporary lack of focused direction that often happens when you start or restart a writing project. In fact, it still happens to me after 20 years as a writer and author – but it’s never stopped me from meeting deadlines. “Reputation” and “Visibility” are the top two reasons to become a writer. Writing articles, a blog or a book brings a higher level of →

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