highly paid expert

6 Positive Beliefs That Can Catapult Your Success in 2016

Wouldn’t it be great if you had a magical crystal ball and you could instantly look into the future to see everything that 2016 has in store for you? Since that’s not possible, you may have considered making some New Years resolutions.   Most New Years resolutions get lost fairly early in the year. Researchers have looked at success rates of peoples’ resolutions. The first two weeks usually go along beautifully, but by February people are backsliding. And by the following December most people are back where they started—often even further behind. Why do so many people NOT keep their resolutions? The reason actually has more to do with your beliefs than your actions. To achieve more in 2016 — →

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Grow Your Expert Community

Growing your expert community both online and offline is extremely important to build a highly paid expert business. First you must develop a strategy that builds a following. Your following includes Facebook fans, Twitter followers, YouTube subscribers and email subscribers. In most cases, strategy to build a community is an afterthought, yet it’s your Golden Database that will allow your expert business to thrive. Followers in your own community equate to income! Your expert community will only grow when you begin to think outside the box. You must be creative and up to date with your marketing. You must not only be creative, you must also think about building a community that belongs to only you; nobody else has access →

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Build Your Online Community with a Free Opt-in

The best way to grow your email list is to do it slowly and continuously so that the people on your list are really engaged. You want high quality followers to join and stay in your community. This way you will gain the best results from your email marketing efforts. One way to build high quality followers is to keep sending out relevant content on a consistent basis. It’s not about sending out an email newsletter once in awhile. You must be consistent and strategic. Another way to keep your community active is to really touch the hearts and minds of your followers by engaging them into your personal life. Important! To grow your opt-in list you must have a →

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Build a Targeted Online Community

To build a targeted following and become known online you must create valuable expert content and encourage sharing of your information. The content you create must offer real value to your target market. This sounds pretty simple but very often quality gets left behind in favor of quantity. Your content must intend to solve a pain or problem that your target audience is facing and it must also showcase you as the expert in this area. Great content sent once per week via email will keep your new followers engaged. After you have built an online relationship with them from a few well-crafted emails and some video training, you’re ready to make your first offer. There are two types of →

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Never Undervalue Your Services

Coaching is an awesome business to be in; it’s a business where you can set your own schedule, you get paid well for doing it, and you can work the way you want around your lifestyle. It’s also a really easy business to get into, actually. But the main problem that many coaches have is that they undervalue themselves and charge low hourly fees. Charging by the hour will keep you stuck and broke in the coaching business. So let me say it like this, “No more charging dollars per hour!” Unless you are charging fees of $5,000 an hour or more – charging by the hour is not the way to go. To move from dollar per hour to →

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Join Forces with Your Competition

When you find other experts who do similar work, offer to joint venture with them to create more opportunities for both of you. It can be a great win/win with the right joint venture partners. Your competitors can be your best form of marketing because you both have the same target market to focus on. Get to know what your competition is all about. What are they doing that works and what are they doing that is different from your approach? Knowing your competition well help you to define your own uniqueness. It helps you to fill holes in the same market. Discover ways to go deeper into your chosen field of expertise and narrow it down to a very →

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Set Yourself Apart from the Masses

What direction will you take to set yourself apart from the “Sea of Sameness?” There are a lot of life and business coaches. How will you set yourself apart and define your expertise? You must find an area where you can dominate in the marketplace. When you pick a clear path to follow the right opportunities and clients will come your way because they will clearly understand your brand and admire your wisdom and expertise.  After you pick your direction, you’ll need to break it down even more to become specialized. For example, I have a couple of clients who are life coaches who specialize in the area of life purpose. My client Nadia has branded herself as The Life →

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Great Coaches Lead with Their Heart

Decide what path you want to take with your coaching business and OWN it. For example, you can’t call yourself a business coach and a life coach. You’re either going to be a personal life coach or you’re going to be a business coach; one or the other, not both! People often need to work with a life coach first to get their personal matters in order before working with a business coach. Both are equally important – which one fits you best? Select just ONE direction to follow or you’ll come across as too generalized. Life coaches are professionals who work with people to help them build on their past successes and make desired changes in their personal life. A →

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How to Start an Expert Coaching Business

So what if you want to be a coach but don’t know what direction to take or where to go? Having an interest and a passion is a good place start. Often that’s how many coaches start out, teaching what they most need to learn, because it’s what interests them. For example, I had a client who had no idea what direction she was going to take when we started working together. All she knew was that she wanted to help people.   So I said, ““It’s great that you want to help people, but what are you good at?” She responded, “I’m really good at procrastinating!” I laughed and said, “Okay, well then, should we move a little faster on →

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The Ultimate Goal of a Coach is to Help Others Win

There are coaches for just about everything you could imagine. We used to think of a coach as someone who coaches a sports team to win the game. Winning is their ultimate goal! The ultimate goal can be the same for business and in life – to achieve a personal or professional win. Coaches help others win by helping them to achieve more success, achieve goals, relieve stress, break through obstacles, etc. There are coaches for family support, dating and marriage, addiction, and just about everything you can imagine. Personally I have mentored many different types of business and life coaches in diverse industries. What I’ve discovered is that they have the same goal in mind – to improve their marketing so →

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