Knowing how to effectively communicate is essential for a person to become successful in any business. The purpose of communication is to get your message across to your prospects in the best way possible. Good communication takes skill since messages can often be misinterpreted by one or more of the parties involved. When this happens it causes unnecessary confusion and moves you further away from connecting to your prospect.
Your communication is successful only when both the sender and the receiver perceive it in the same way. By successfully getting your message across, you convey your thoughts and ideas effectively. When not successful, the thoughts and ideas that you convey do not necessarily reflect your own, causing a communication breakdown. This breakdown can cause you to lose trust and belief in your prospect.
To communicate effectively, you must clearly understand what your core message is and how your prospect will perceive your message.
Communication breakdown can pop up at every stage, causing you to lose out on many opportunities. Therefore, to become a more effective communicator and get your point across without misunderstanding and confusion, your goal should be to
lessen the frequency of communication breakdown at each stage of the process with clear, concise, accurate, well planned communication.
Step #1: To establish yourself as a master communicator you must first establish credibility with your prospect. This involves displaying knowledge of the subject, your prospect and the context in which your message is delivered.
Step #2: Consider the message itself. Written, oral and nonverbal communications all are affected by your tone, your individual style of communication, what you leave in and what you leave out of the conversation. How you communicate both verbally and in writing is very important to how your prospect perceives your point of view. What you want your message to do is to motivate and inspire your prospects into taking action and buying from you.
Step #3: Consider how best to communicate with your prospect. You may choose to communicate verbally in person, email, telephone, text, handwritten letter, greeting card, etc.
Step #4: Keep in mind the actions or reactions you hope your message prompts in your prospect. Keep in mind too, that your prospect also enters into the conversation with his or her own communication style. Their communication will include new ideas, feelings and emotions that will undoubtedly influence how they understand and relate to your message, and also how they respond. To be a master communicator you must consider these possible responses before delivering your message. This will allow you to be prepared and ready to respond with the appropriate communication.
Step 5: Your prospect will provide personal feedback, verbal and nonverbal reactions to your communicated message. To deliver your message effectively, you must commit to breaking down the barriers that exist in each of these stages of the communication process. If your message is too lengthy, disorganized or contains incorrect information about your products or services, you can expect to be misunderstood. Also, the use of ineffective body language that confuses the message or shows your lack of confidence will also cause you to disconnect with your prospect.
Don’t offer too much information too soon. When in doubt, less is often times more. Remember to listen more and communicate less when you begin a verbal conversation with a new prospect. Be respectful of your prospect’s time and keep their interests and concerns at the forefront.
When you understand how these five stages work, you can start to implement them into your communication process. You will soon discover your communication skills improving.