Few people take the time to look at the REAL numbers when it comes to setting income goals; therefore they set lofty goals that set them up for failure. If you are just starting out as an expert, a realistic goal for you to shoot for may be $100,000 per year.
Typically, I like a long lead time of four to six months to plan a three-day event. However, in some cases I’ve had as little as one month to plan a repeat event if the website was already up and ready to go. I typically don’t like to rush the marketing plan.... Read More
Creating your own events is a great way to bring in huge income, and quickly. Imagine hosting your own event that brings in six to seven figures in a matter of days. Hosting your own events can fill your coaching programs and product sales with a year’s worth of income in... Read More
One of the hardest things to do in the event business is to fill seats. And not only fill the seats, but put the right people in those seats. Hosting your own event is one of the best ways to make a name for yourself in the expert business. I suggest you... Read More
Okay, now I’m going to dish out the ugly side of the event business so that you can get an idea of what to watch out for and hopefully avoid. Here are a few bad experiences I’ve had with hosts that went terribly wrong. I won’t mention these hosts by name, but... Read More
All speak to sell programs take skill and time to set up. Yet you may also need a program that can generate quick cash without much skill or effort in advance. The answer to this is to offer VIP days. You can begin right away to develop big paydays (even without a... Read More
Typically the price point offer(s) that you present at your own event will be higher than what you will offer at someone else’s event. The reason for this is because you already have warm prospects that know and trust YOU. They are more likely to invest in your higher-end programs, especially if your event runs for three days. Keep... Read More
Virtual VIP intensive business breakthrough days are a favorite way to offer personalized mentoring with my clients. The VIP intensive days not only save me time when it comes to travel, they save my clients time and money as well, and they are a great way to gain immediate results. Virtual VIP... Read More
Your first level price point could be anywhere from $997 to $9,997 for virtual VIP days and higher for on-site programs. Face-to-face VIP days can range anywhere from $4,997 to $25,000 per day for highly paid experts. Normally these are full-day programs done at your location. If the client requests that you... Read More
Okay, so you may still be thinking: I don’t like to sell, so maybe I’ll skip this part and just work on building a paid professional speaking business where people pay me to speak and I won’t have to sell. Well, I respect your position on this; I was there myself, for... Read More