Today’s online followers want to be informed; they don’t want to be SOLD to or spammed with constant promotions. 
That’s a fast way to lose followers and fans on social media. Use your social media posts for brief, interesting information, links to relevant blog posts or your expert articles. You can also... Read More
The two questions most people ask about social media: “Where should I be ... and what do I post?” With so many social media sites to consider (and more popping up all the time) selecting the right ones to put your marketing efforts into is important.
You want to receive a good return... Read More
Photo courtesy of Flickr user Sheila Scarborough
So, let’s go back to the initial question, “What social media sites should I be on?” The answer is: You should be on the sites that get you the best results from the content you are promoting. What sites are driving the... Read More
Every business owner knows the importance of having a website to promote their business. But are you gaining more viewers or turning them off with the image and brand you create online?
It is your website that viewers check out when they want to learn more about what you have to... Read More
Why do so many businesses lose too much money on their advertising and simply give up? Because their marketing efforts are too business-focused and not customer-focused. Keep a strong focus on your core customer base and know everything about how they think and act.
If your advertising is not working, don’t... Read More
The key to your sales success is to raise your own energy and enthusiasm. When you do, people will automatically be attracted to you and what you have to offer. Enthusiasm and energy attract!
You have a tremendous responsibility to always be ON. Just as... Read More
Potential prospects may not always believe what you have to say about your products or services, and they might not believe all that your marketing has to say. However, most will believe what your satisfied clients have to say about you and your organization. That is why using testimonials in all of... Read More
Why is great marketing so important? Because when done well, it can magnify your income and profits dramatically! Wouldn't you like to make more money with the exact same time, effort and expense? Of course, well that is easy to do when you learn the strategies... Read More
When the phone rings in your business, are your employees prepared to turn the call into a solid marketing opportunity? Or are they rushing through the call, not connecting with the prospecting customers and losing you thousands of dollars in revenue?
How many businesses do... Read More
Photo courtesy of Flickr user Pedro Ribeiro Simões
Communication is key, especially when you are the person in charge of making things happen. People will not have the opportunity to learn unless you know how to effectively communicate what is expected of them.
If you want to be a better... Read More