Viral video marketing will help you gain authority domination online. This happens when your video gets shared over and over again. A good example of this is the social experiment created with Mentos and Diet Coke. This is one of the earliest records of a backyard experiment where an entertainment science show turned a video into a cultural phenomenon. Unfortunately, at the time it was released, they missed a good opportunity to capitalize on the marketing when it was hot. 

You must learn how to use your expert ideas, strategies and tips to capitalize on “hot” social media topics and make your viral marketing pay off. One of the biggest factors in social media marketing is the ability to act instantly to get real-time responsiveness. An increasing number of experts are learning to respond to breaking news with real-time information and commentary, all in video.