The World's #1 Authority on Expert Positioning
Branding yourself and/or your business is a great way to build yourself up as an expert on social media sites to the masses.
Social media branding is a straightforward process that you can conquer with the right time and energy invested. With as little as 30 minutes a day you can... Read More
What makes your business more unique, more valuable and more visible in the marketplace?
You’ve heard the statement, “Differentiate or Die!” In today’s highly competitive world, you must be unique and fill a special niche to be successful.
One of... Read More
In an ever-changing domain landscape, business owners are challenged to develop a domain name strategy that is both search engine friendly and protects your brand.
Start out by purchasing one killer domain name with key words that will get you listed higher on search engines. Always choose a .com.
Next,... Read More
The first rule for creating a brand hero that you can deliver to your customers is to make sure that the promise is simple and clear enough to be understood, remembered and embraced.
There are two ways in which your customers form an impression about your brand instantly.
What direction will you take to set yourself apart from the "Sea of Sameness?" There are a lot of life and business coaches. How will you set yourself apart and define your expertise? You must find an area where you can dominate in the marketplace. When you pick a clear path to... Read More
Photo courtesy of Flickr user Sheila Scarborough
So, let’s go back to the initial question, “What social media sites should I be on?” The answer is: You should be on the sites that get you the best results from the content you are promoting. What sites are driving the... Read More
Why do so many businesses lose too much money on their advertising and simply give up? Because their marketing efforts are too business-focused and not customer-focused. Keep a strong focus on your core customer base and know everything about how they think and act.
If your advertising is not working, don’t... Read More
One smart business owner can do a lot to make a business successful. But put that together with other great business minds all sharing ideas and brainstorming … now you have … Networking Dynamics! Brainstorming and networking with other creative people is a powerful tool to create Success in your business. You... Read More
Your logo is one of the most critical parts for creating an effective business brand. Therefore, before you set out to create a new logo or re-create an existing logo, you need to first understand what a logo is and how it builds your brand awareness.
A logo identifies a company... Read More
Are you someone who struggles with getting the results that you want from your marketing? Or is attracting the most ideal clients a challenge for you?
The KEY to distinguishing your brand from your competition's is positioning yourself as The Go-To Expert. Positioning can be a Game... Read More