More than half of small business owners say they’ve reinvented their company to stay afloat or remain competitive. The majority of entrepreneurs are realizing that they must adapt to the marketplace and economic shifts to survive and thrive.
Small business owners are especially adept at reinvention because they have to... Read More
What makes your business more unique, more valuable and more visible in the marketplace?
You’ve heard the statement, “Differentiate or Die!” In today’s highly competitive world, you must be unique and fill a special niche to be successful.
One of... Read More
In an ever-changing domain landscape, business owners are challenged to develop a domain name strategy that is both search engine friendly and protects your brand.
Start out by purchasing one killer domain name with key words that will get you listed higher on search engines. Always choose a .com.
Next,... Read More
Just before I sat down to write this article about writer's block I stared at a blank screen for about 10 minutes waiting to spark some bits of inspiration. My mind was blank (maybe on overload) until I started... Read More
The question of measuring your social media marketing return in exchange for time can be a tricky one. Can you really say whether a certain customer came to you because of a particular social media post, or is it a result of several different marketing activities? When used strategically, social media can... Read More
When the phone rings in your business, are your employees prepared to turn the call into a solid marketing opportunity? Or are they rushing through the call, not connecting with the prospecting customers and losing you thousands of dollars in revenue?
How many businesses do... Read More
Successful entrepreneurs are always looking for new opportunities. They not only seek them out with keen awareness, but they act upon them. They thrive on taking chances they strongly believe in. Your next opportunity may seem a little crazy, a little far fetched, even scary. But don’t let that hold you back! If your goals aren't at least a... Read More
Are you someone who struggles with getting the results that you want from your marketing? Or is attracting the most ideal clients a challenge for you?
The KEY to distinguishing your brand from your competition's is positioning yourself as The Go-To Expert. Positioning can be a Game... Read More
Small business owners stop taking the right action steps when there is lack of clarity or direction. When this happens they often stay busy taking small steps that only keep them busy. They also can become unfocused and easily distracted, jumping from one project to the next, without gaining solid traction.
The number one reason that people fail to achieve their goals:
Lack of clarity of vision about what
they actually want to achieve.
The reason for the lack of clarity is they have not made a strong enough commitment to develop clarity of their vision.