The World's #1 Authority on Expert Positioning
If I can do it, so can you! I had no idea that I could ever become a successful author. I still remember hearing what my English teacher once said to me, “If you don’t pass this next test, you’re going to flunk out of high school.”
When I wrote... Read More
Publishers are rightfully picky because they get pitched thousands of books a day. It takes effort to learn the ropes, send out brilliant book queries and do the research required to both craft the idea for a book, and then to propose it effectively. Finding a publisher is no mystery, but getting them to accept your proposal is another... Read More
My entrepreneurial background started at the age of 19 with no formal training, and no college education. I was blessed to be supported by amazing mentors in my career. I never stopped learning and investing... Read More
There is no such thing as writer’s block! The only reason you should get stuck writing your book is not knowing which direction to go. A system, plan or layout will help you visualize and gain focus so you have a clear direction. So before you start writing, create your... Read More
It can allow one to become manipulated into giving away their voice and their choices. It weakens your opportunity for success and kills decision-making power. The goal is to make quick decisions and act. This is how you position yourself for more success.
While speed in... Read More
Few people take the time to look at the REAL numbers when it comes to setting income goals; therefore they set lofty goals that set them up for failure. If you are just starting out as an expert, a realistic goal for you to shoot for may be $100,000 per year.
Typically, I like a long lead time of four to six months to plan a three-day event. However, in some cases I’ve had as little as one month to plan a repeat event if the website was already up and ready to go. I typically don’t like to rush the marketing plan.... Read More
One of the hardest things to do in the event business is to fill seats. And not only fill the seats, but put the right people in those seats. Hosting your own event is one of the best ways to make a name for yourself in the expert business. I suggest you... Read More
Okay, so you may still be thinking: I don’t like to sell, so maybe I’ll skip this part and just work on building a paid professional speaking business where people pay me to speak and I won’t have to sell. Well, I respect your position on this; I was there myself, for... Read More
Every day small business owners (retailers) make drastic mistakes when selling their business and lose thousands of dollars in the process. All their hard work and long-term investment goes down the drain. These mistakes are often easily avoidable. As entrepreneurs,... Read More