The World's #1 Authority on Expert Positioning
Action takers accomplish more and stimulate even more ideas in the process. That means they can take more positive action steps in the process.
When you become a fast action taker you get in the habit of taking even more action and in return you get more results than the average... Read More
Disjointed messages sent to the wrong prospects will quickly kill your marketing efforts. When you are trying to be everything to everyone, it does not allow you to make a difference or stand out; it’s nearly impossible to define your ideal target market.
You must relate to your ideal clients and target market with everything you do! Once you complete... Read More
Developing your USP (Unique Selling Proposition) requires some very focused brainstorming and creativity – this is what I call "Brand-Storming." Pay attention to how other companies use their USPs to their advantage. This process requires careful analysis of your unique message and your most ideal clients. When you analyze in detail what you have to offer, not just your... Read More
You’ve heard the saying, “Do what you love, and the money will follow.”
Is this actually true? If you follow your passion and pursue what you love doing for a living, will the monetary rewards really follow? What I’ve discovered is that it certainly helps – but you’ll need more than that to grow a lucrative career in the expert... Read More
Your mood effects your beliefs, which in turn reflects onto your personal and business life and then onto your customers. If you are in a negative mood, it will sweep through your business like a wild fire. Experts can’t afford to allow negativity to affect their life.
Staying positive and enthusiastic is essential to your success. A positive attitude along... Read More
Fear is the biggest obstacle to pursuing your dreams. It can stop you in your tracks. Excuses can also stop your progress. Many people insist it is a lack of money or time or resources, but it is often a fear of failure, rejection, or even a fear of success that holds most people back from playing a bigger... Read More