The next important item to add to your home page is an introduction video.
This video is where viewers can personally connect to you as the expert. It should be no more than two minutes in length, as it’s hard to keep your viewers’ attention for... Read More
Your website must instantly connect and build credibility with people. The home page is where you should spend the most quality time working on crafting every word of your site that directly relates to your most ideal clients. Don’t expect your webmaster to create a website for you with marketing copy that... Read More
Step #1: Get your brand foundation developed or redesigned
Schedule a professional photo shoot to get updated photos for your website. I suggest that you get some great headshot photos as well as some action shots to use throughout your website. Bring a few changes of clothing to get multiple... Read More
The reason why most websites don’t work effectively is because they have disjointed messages and/or too much information that confuses the viewer. You must remain consistent with your message and expertise throughout your website. Often it’s much easier to create a new website than to modify an existing bad website. This way,... Read More
How do you use what you know and love to have others recognize you as an expert? There are specific steps anyone can take to go from simply being great at what they do to building an... Read More
Developing your USP (Unique Selling Proposition) requires some very focused brainstorming and creativity – this is what I call "Brand-Storming." Pay attention to how other companies use their USPs to their advantage. This process requires careful analysis of your unique message and your most ideal clients. When you analyze in detail what you have to offer, not just your... Read More
It doesn’t matter what your area of expertise is — you can turn it into many revenue streams, and even into an information empire.
Your reach is partially infinite if you use the Internet and social media. Regardless of your area of expertise, you have access to millions of... Read More
I wanted to share a little bit of information before I board a cruise ship today in Vancouver, BC, Canada — heading to Alaska through the Inland Passage to enjoy a summer getaway with some of my amazing clients.
Together we will be soaking up the majestic beauty of Alaska and also spending... Read More
After your logo and USP (unique selling proposition) have been established or reinvented, it’s time to move on to your first marketing piece – your business card. Most cards don’t accurately present what someone’s business is all about. I see so many bad business cards that I’m shocked! And I... Read More
Becoming an expert takes on a certain amount of responsibility – the responsibility for you to offer a successful program or service, and the responsibility to support others with real, lasting results. To thrive in this business for the long haul you must be willing to take on this responsibility for yourself... Read More