The World's #1 Authority on Expert Positioning
Work doesn’t have to be something you dread and hate going to every day. In fact, it should be something you love and enjoy doing. Believe it or not, you can monetize your skills and passions to create your dream job.
Today’s guest, Duane Keast, shares how he took his love for humor... Read More
Power words will continue to help amplify our success-generating opportunities. We are 100 percent in control of the words coming out of our mouths.
When we realize just how capable we are, when we are more aware of the words used every day, we can decide what words hold power and... Read More
Knowing how to effectively communicate is KEY to success in any business. The purpose of communication is to get your message across to your prospects in the best way possible. Good communication takes skill, since messages can often become misinterpreted by one or more of the parties involved. When this happens it... Read More
Today’s guest, Glenn Michael Milliet, is a business communication expert who teaches business owners how to be a fearless communicator. Glenn and Debbie Allen discuss how to master the art of influence and become an adept problem solver for your clients.
Okay, now I’m going to dish out the ugly side of the event business so that you can get an idea of what to watch out for and hopefully avoid. Here are a few bad experiences I’ve had with hosts that went terribly wrong. I won’t mention these hosts by name, but... Read More
More than half of small business owners say they’ve reinvented their company to stay afloat or remain competitive. The majority of entrepreneurs are realizing that they must adapt to the marketplace and economic shifts to survive and thrive.
Small business owners are especially adept at reinvention because they have to... Read More
Building social media connections is NOT about trying to sell someone ... it is ALL about building quality connections and business relationships online.
To develop real connections be personable and approachable with your posts. Cultivate better relationships through quality comments.
Common sense goes a long way when it comes... Read More
What makes your business more unique, more valuable and more visible in the marketplace?
You’ve heard the statement, “Differentiate or Die!” In today’s highly competitive world, you must be unique and fill a special niche to be successful.
One of... Read More
In an ever-changing domain landscape, business owners are challenged to develop a domain name strategy that is both search engine friendly and protects your brand.
Start out by purchasing one killer domain name with key words that will get you listed higher on search engines. Always choose a .com.
Next,... Read More
The first rule for creating a brand hero that you can deliver to your customers is to make sure that the promise is simple and clear enough to be understood, remembered and embraced.
There are two ways in which your customers form an impression about your brand instantly.