More than half of small business owners say they’ve reinvented their company to stay afloat or remain competitive. The majority of entrepreneurs are realizing that they must adapt to the marketplace and economic shifts to survive and thrive.
Small business owners are especially adept at reinvention because they have to... Read More
Building social media connections is NOT about trying to sell someone ... it is ALL about building quality connections and business relationships online.
To develop real connections be personable and approachable with your posts. Cultivate better relationships through quality comments.
Common sense goes a long way when it comes... Read More
What makes your business more unique, more valuable and more visible in the marketplace?
You’ve heard the statement, “Differentiate or Die!” In today’s highly competitive world, you must be unique and fill a special niche to be successful.
One of... Read More
In an ever-changing domain landscape, business owners are challenged to develop a domain name strategy that is both search engine friendly and protects your brand.
Start out by purchasing one killer domain name with key words that will get you listed higher on search engines. Always choose a .com.
Next,... Read More
The first rule for creating a brand hero that you can deliver to your customers is to make sure that the promise is simple and clear enough to be understood, remembered and embraced.
There are two ways in which your customers form an impression about your brand instantly.
Photo courtesy of Flickr user Pedro Ribeiro Simões
Communication is key, especially when you are the person in charge of making things happen. People will not have the opportunity to learn unless you know how to effectively communicate what is expected of them.
If you want to be a better... Read More
Knowing how to effectively communicate is essential for a person to become successful in any business. The purpose of communication is to get your message across to your prospects in the best way possible. Good communication takes skill since messages can often be misinterpreted by one or more of the parties involved.... Read More
You persuade by mastering the art and skill of effective communication. Your ability to communicate effectively regardless of the message will help you exceed your goals time and time again.
Communication and persuasion are the same from the standpoint that you cannot communicate with another person without, at the same time, influencing... Read More
Your website must instantly connect and build credibility with people. The home page is where you should spend the most quality time working on crafting every word of your site that directly relates to your most ideal clients. Don’t expect your webmaster to create a website for you with marketing copy that... Read More
Good relationships - good referrals ~ Courtesy Pixabay user geralt
Tell your clients exactly what you would like them to do when they refer you. Don’t leave it up to chance, and don’t leave out any details. For example, I have two... Read More