The World's #1 Authority on Expert Positioning
Typically, I like a long lead time of four to six months to plan a three-day event. However, in some cases I’ve had as little as one month to plan a repeat event if the website was already up and ready to go. I typically don’t like to rush the marketing plan.... Read More
Creating your own events is a great way to bring in huge income, and quickly. Imagine hosting your own event that brings in six to seven figures in a matter of days. Hosting your own events can fill your coaching programs and product sales with a year’s worth of income in... Read More
One of the hardest things to do in the event business is to fill seats. And not only fill the seats, but put the right people in those seats. Hosting your own event is one of the best ways to make a name for yourself in the expert business. I suggest you... Read More
Typically the price point offer(s) that you present at your own event will be higher than what you will offer at someone else’s event. The reason for this is because you already have warm prospects that know and trust YOU. They are more likely to invest in your higher-end programs, especially if your event runs for three days. Keep... Read More
Experts who speak to sell are also called “platform speakers.” They often present at events hosted by someone other than themselves. This only works if you sell well from the stage! If not, you won’t be invited back to these stages. At these events you take on less risk, needing only to... Read More
Just as there are those “so called” unethical speakers out there, the same holds true for a select number of unethical hosts. I’ve been burned a few times by event hosts myself. That’s why I’m a lot more selective of the number of multi-speaker events I agree to speak at. Do your... Read More
Building social media connections is NOT about trying to sell someone ... it is ALL about building quality connections and business relationships online.
To develop real connections be personable and approachable with your posts. Cultivate better relationships through quality comments.
Common sense goes a long way when it comes... Read More
Courtesy of PixabayTypically, I like a long lead time of four to six months to plan a three-day event. However, in some cases I’ve had as little as one month to plan a repeat event if the website was already up and ready to go. I typically... Read More