Okay, now I’m going to dish out the ugly side of the event business so that you can get an idea of what to watch out for and hopefully avoid. Here are a few bad experiences I’ve had with hosts that went terribly wrong. I won’t mention these hosts by name, but... Read More
All speak to sell programs take skill and time to set up. Yet you may also need a program that can generate quick cash without much skill or effort in advance. The answer to this is to offer VIP days. You can begin right away to develop big paydays (even without a... Read More
Typically the price point offer(s) that you present at your own event will be higher than what you will offer at someone else’s event. The reason for this is because you already have warm prospects that know and trust YOU. They are more likely to invest in your higher-end programs, especially if your event runs for three days. Keep... Read More
Virtual VIP intensive business breakthrough days are a favorite way to offer personalized mentoring with my clients. The VIP intensive days not only save me time when it comes to travel, they save my clients time and money as well, and they are a great way to gain immediate results. Virtual VIP... Read More
Your first level price point could be anywhere from $997 to $9,997 for virtual VIP days and higher for on-site programs. Face-to-face VIP days can range anywhere from $4,997 to $25,000 per day for highly paid experts. Normally these are full-day programs done at your location. If the client requests that you... Read More
Okay, so you may still be thinking: I don’t like to sell, so maybe I’ll skip this part and just work on building a paid professional speaking business where people pay me to speak and I won’t have to sell. Well, I respect your position on this; I was there myself, for... Read More
Experts who speak to sell are also called “platform speakers.” They often present at events hosted by someone other than themselves. This only works if you sell well from the stage! If not, you won’t be invited back to these stages. At these events you take on less risk, needing only to... Read More
Just as professional paid speaking is an art, so is learning how to speak to sell. Most paid professional speakers are not good at selling because they feel uncomfortable with it. If you aren’t comfortable selling, or don’t think you are very good at it, get over it and learn how! Okay,... Read More
They do what most people are too scared to do. Yet the good news is that selling your expertise is actually easier than you may think. Imagine selling over $100,000 in just 90 minutes from stage, or making over half a million dollars in one weekend... Read More
Growing your expert community both online and offline is extremely important to build a highly paid expert business. First you must develop a strategy that builds a following. Your following includes Facebook fans, Twitter followers, YouTube subscribers and email subscribers. In most cases, strategy to build a community is an afterthought, yet... Read More