The World's #1 Authority on Expert Positioning
They say that people judge a book by its cover; they also judge a book by its subtitle, chapter title and overall layout. Most people will look at the front cover, back cover and chapter titles before deciding if they want to buy the book or not. That’s why it’s so important... Read More
Your book probably is not going to make you a famously rich rock-star bestselling author; writing is not the way that most experts get rich.
Look at your book as a door-opening opportunity that supports your highly paid expert business. It can be an amazing marketing tool to sell your... Read More
This is not the jumping-off-the-deep-end at every turn kind of risk taking. Rather, this is about taking calculated risk, even if the results are not a 100 percent given. The goal is to create brave thinking and doing.
If you remain fearful... Read More
Unsuccessful people often say, “I’m so busy. I don’t have time for anything else.” They may be busy, but surely are not getting things done, and certainly not doing the “right" things to grow their business success.
The goal is understanding the difference... Read More
Don’t bother sharing your affirmations, beliefs and goals with negative people. These “dream stealers” are negative forces that can rob you of your confidence and personal empowerment. They can even stop you from taking action toward your goals.
Often they come in the form of doomsayers that enjoy wallowing in their... Read More
This is often described as working On your business versus working In your business.
By learning how to find "space" to grow my own businesses I’ve also learned... Read More
Potential prospects may not always believe what you have to say about your products or services, and they might not believe all that your marketing has to say. However, most will believe what your satisfied clients have to say about you and your organization. That is why using testimonials in all of... Read More
How will winning at success change your current beliefs?
Or, on the flip side: How will it feel if you don’t achieve the set income goals? How will losing define your beliefs?
Many business people do well, but... Read More
Tell your clients exactly what you would like them to do when they refer you. Don’t leave it up to chance, and don’t leave out any details. For example, I have two ways for my clients to easily refer people to my business. First of all, I share a website link to... Read More
Most reach a certain level of income they are comfortable with, then put a "mental cap" on earning more.
Some always struggle with money, while others grow and prosper with ease.
Why is that? What makes one... Read More