More than half of small business owners say they’ve reinvented their company to stay afloat or remain competitive. The majority of entrepreneurs are realizing that they must adapt to the marketplace and economic shifts to survive and thrive.
Small business owners are especially adept at reinvention because they have to... Read More
Branding yourself and/or your business is a great way to build yourself up as an expert on social media sites to the masses.
Social media branding is a straightforward process that you can conquer with the right time and energy invested. With as little as 30 minutes a day you can... Read More
What makes your business more unique, more valuable and more visible in the marketplace?
You’ve heard the statement, “Differentiate or Die!” In today’s highly competitive world, you must be unique and fill a special niche to be successful.
One of... Read More
In an ever-changing domain landscape, business owners are challenged to develop a domain name strategy that is both search engine friendly and protects your brand.
Start out by purchasing one killer domain name with key words that will get you listed higher on search engines. Always choose a .com.
Next,... Read More
The first rule for creating a brand hero that you can deliver to your customers is to make sure that the promise is simple and clear enough to be understood, remembered and embraced.
There are two ways in which your customers form an impression about your brand instantly.
Who is your ideal customer, and how are you going to find him or her and build a long-term business relationship?
One easy way to start out is to think about your product or services in terms of who it serves. Then ask yourself, “What problems can I solve for people that... Read More
Viral video marketing will help you gain authority domination online. This happens when your video gets shared over and over again. A good example of this is the social experiment created with Mentos and Diet Coke. This is one of the earliest records of a backyard experiment where an entertainment science show... Read More
It used to be the case that businesses steered away from video production due to its exorbitant costs. Today, even small business owners on a modest budget can access the world of video by utilizing the power video marketing on YouTube, email marketing and websites. If you don’t already... Read More
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Marketing, especially online marketing, continues to change. As an expert, you want to know where it’s all heading and how you can stay on top of it. When it comes to getting the edge over your competition to becoming the online authority, video is where it’s at.
The question of measuring your social media marketing return in exchange for time can be a tricky one. Can you really say whether a certain customer came to you because of a particular social media post, or is it a result of several different marketing activities? When used strategically, social media can... Read More