In virtually every area of business there will be pitfalls along the way. These times are no different and marketing is also no exception. Time and time again businesses of all sizes make the same costly marketing mistakes. But knowing how to avoid these mistakes can save you energy, disappointment, opportunity –... Read More
Archive for the ‘Marketing’ Category
Begin with a great website design and consistent branded image to position yourself for success. Next, add the three main marketing strategies below to create rapid-fire success online.
Strategy #1: Building a great website that focuses on your most ideal target market
Your website is your DOMAIN ... and one of the... Read More
Today’s guest, Glenn Michael Milliet, is a business communication expert who teaches business owners how to be a fearless communicator. Glenn and Debbie Allen discuss how to master the art of influence and become an adept problem solver for your clients.
Approaching people, starting a business, and building a podcast following can all sound intimidating, but anyone can do them! Today’s guest, Seth Greene is the podcast host of SharkPreneur, a best-selling author of 8 books, and a market-dominating mastermind.
Debbie Allen interviews Seth on how he got started and made a bold impression that... Read More
One way to kick your referral business into high gear is by offering a referral reward.
Find a way to reward your customers for every referral they send you, and make sure that you systemize this process so you can test the effectiveness of your referral rewards. Be consistent so you... Read More
Looking toward the New Year you will want to create more marketing-focused goals to keep your big vision alive.
Setting goals should also be aligned with a marketing plan to help you get there. But, most small business owners miss this part and either... Read More
Highly paid experts have clients who come to them with ease; they don’t need to chase down prospects to get them to buy. Referrals fill the pipeline and keep business flowing in. Increasing your referral business will make your job easier, your work more profitable and your business more enjoyable. However, despite... Read More
They say that people judge a book by its cover; they also judge a book by its subtitle, chapter title and overall layout. Most people will look at the front cover, back cover and chapter titles before deciding if they want to buy the book or not. That’s why it’s so important... Read More
Potential prospects may not always believe what you have to say about your products or services, and they might not believe all that your marketing has to say. However, most will believe what your satisfied clients have to say about you and your organization. That is why using testimonials in all of... Read More
Tell your clients exactly what you would like them to do when they refer you. Don’t leave it up to chance, and don’t leave out any details. For example, I have two ways for my clients to easily refer people to my business. First of all, I share a website link to... Read More