The World's #1 Authority on Expert Positioning
Learn to deliver more than your customers expect and you'll win them over and create a loyal fan base.
Customers expect good service, but what if you wow them with exceptional service, going above and beyond what they expect? This white-glove service will keep customers coming back and make... Read More
In today’s challenging economy you must develop a proven marketing plan and stick with... Read More
In virtually every area of business, there will be pitfalls along the way. Marketing is no exception. Time and time again, businesses of all sizes make the same costly mistakes. But knowing how to avoid these mistakes can save you energy, disappointment – and... Read More
Bridgett McGowen-Hawkins on the impact of publishing, why you should get your book out now, and tips on how you can get past writer's block and get... Read More
Work doesn’t have to be something you dread and hate going to every day. In fact, it should be something you love and enjoy doing. Believe it or not, you can monetize your skills and passions to create your dream job.
Today’s guest, Duane Keast, shares how he took his love for humor... Read More
Who doesn’t love to unwind with a glass of wine at the end of a long work day? Imagine if you could take that feeling with you to work every day. Well, now you can! Today’s guest, Ken Lineberger created a wine franchise that now has 21 locations. Waters Edge has a uniquely relaxing... Read More
We all have thoughts and to-do lists running loose that we need to wrangle. Sometimes it helps to be pointed in the right direction when trying to get everything back in order. Today’s guest, Penny Zenker, is a “focusologist”, international speaker, business strategy coach, and professional “squirrel wrangler”. Penny specializes in helping business owners... Read More
We’ve all heard the saying that “any attention is good attention”, but what if instead of submitting ourselves to publicity that isn’t for us, we just found the right ways to get our foot in the door. Today’s guest, Jill Lublin, is a best-selling author and media consultant with over 25 years of experience... Read More
In virtually every area of business there will be pitfalls along the way. These times are no different and marketing is also no exception. Time and time again businesses of all sizes make the same costly marketing mistakes. But knowing how to avoid these mistakes can save you energy, disappointment, opportunity –... Read More
Begin with a great website design and consistent branded image to position yourself for success. Next, add the three main marketing strategies below to create rapid-fire success online.
Strategy #1: Building a great website that focuses on your most ideal target marketYour website is your DOMAIN ... and one of the... Read More