As an expert you should write a book when the timing is right for your business. I've learned a lot by authoring 8 books and one of the main things I've learned is to spend time getting the title and the cover right first.
People do judge a book by its cover!
Here are... Read More
Growing your expert community both online and offline is extremely important to build a highly paid expert business. First you must develop a strategy that builds a following. Your following includes Facebook fans, Twitter followers, YouTube subscribers and email subscribers. In most cases, strategy to build a community is an afterthought, yet... Read More
The best way to grow your email list is to do it slowly and continuously so that the people on your list are really engaged. You want high quality followers to join and stay in your community. This way you will gain the best results from your email marketing efforts.
One way to... Read More
More than half of small business owners say they’ve reinvented their company to stay afloat or remain competitive. The majority of entrepreneurs are realizing that they must adapt to the marketplace and economic shifts to survive and thrive.
Small business owners are especially adept at reinvention because they have to... Read More
Branding yourself and/or your business is a great way to build yourself up as an expert on social media sites to the masses.
Social media branding is a straightforward process that you can conquer with the right time and energy invested. With as little as 30 minutes a day you can... Read More
What makes your business more unique, more valuable and more visible in the marketplace?
You’ve heard the statement, “Differentiate or Die!” In today’s highly competitive world, you must be unique and fill a special niche to be successful.
One of... Read More
In an ever-changing domain landscape, business owners are challenged to develop a domain name strategy that is both search engine friendly and protects your brand.
Start out by purchasing one killer domain name with key words that will get you listed higher on search engines. Always choose a .com.
Next,... Read More
The first rule for creating a brand hero that you can deliver to your customers is to make sure that the promise is simple and clear enough to be understood, remembered and embraced.
There are two ways in which your customers form an impression about your brand instantly.
Who is your ideal customer, and how are you going to find him or her and build a long-term business relationship?
One easy way to start out is to think about your product or services in terms of who it serves. Then ask yourself, “What problems can I solve for people that... Read More
Viral video marketing will help you gain authority domination online. This happens when your video gets shared over and over again. A good example of this is the social experiment created with Mentos and Diet Coke. This is one of the earliest records of a backyard experiment where an entertainment science show... Read More