Allen & Associates Consulting, Inc

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Archive for the ‘Marketing’ Category

People really do judge a book by its cover!

As an expert you should write a book when the timing is right for your business. I've learned a lot by authoring 8 books and one of the main things I've learned is to spend time getting the title and the cover right first.

People do judge a book by its cover!

Here are... Read More

Grow Your Expert Community

Growing your expert community both online and offline is extremely important to build a highly paid expert business. First you must develop a strategy that builds a following. Your following includes Facebook fans, Twitter followers, YouTube subscribers and email subscribers. In most cases, strategy to build a community is an afterthought, yet... Read More

Identify and Target Your Core Market

Who is your ideal customer, and how are you going to find him or her and build a long-term business relationship?

One easy way to start out is to think about your product or services in terms of who it serves. Then ask yourself, “What problems can I solve for people that... Read More

Capitalize on Viral Marketing

Viral video marketing will help you gain authority domination online. This happens when your video gets shared over and over again. A good example of this is the social experiment created with Mentos and Diet Coke. This is one of the earliest records of a backyard experiment where an entertainment science show... Read More

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