Disjointed messages sent to the wrong prospects will quickly kill your marketing efforts. When you are trying to be everything to everyone, it does not allow you to make a difference or stand out; it’s nearly impossible to define your ideal target market.
You must relate to your ideal clients and target market with everything you do! Once you complete... Read More
Once you’ve figured out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.
Self-promotion, when done effectively, works for ANY business or career. As soon as you begin to implement the proven marketing strategies behind... Read More
YouTube can help you become Googlable! The next thing to do is to set up your own YouTube Channel. This is where you will add correctly optimized videos for more online exposure. You’ll need to create quality content and publish it online with keyword-rich titles.... Read More
Your website must instantly connect and build credibility with people. The home page is where you should spend the most quality time working on crafting every word of your site that directly relates to your most ideal clients. Don’t expect your webmaster to create a website for you with marketing copy that... Read More
How do you use what you know and love to have others recognize you as an expert? There are specific steps anyone can take to go from simply being great at what they do to building an... Read More
It doesn’t matter what your area of expertise is — you can turn it into many revenue streams, and even into an information empire.
Your reach is partially infinite if you use the Internet and social media. Regardless of your area of expertise, you have access to millions of... Read More
Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.
Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your... Read More
Even if your business is small, it doesn’t mean your vision needs to be. Think of your vision as the overall goals for your company.
You can turn your big vision into reality by focusing on your customers, your brand and marketing that give you proven return on your investment.
Once setting your... Read More
Map your marketing ~ Courtesy Pixabay user geralt
Looking toward the New Year you will want to create more marketing-focused goals to keep your big vision alive.
Setting goals should also be aligned with a marketing plan to help you... Read More
Potential prospects may not always believe what you have to say about your products or services, and they might not believe all that your marketing has to say. However, most will believe what your satisfied clients have to say about you and your organization. That is why using testimonials in all of... Read More