The first rule for creating a brand hero that you can deliver to your customers is to make sure that the promise is simple and clear enough to be understood, remembered and embraced.
There are two ways in which your customers form an impression about your brand instantly.
Who is your ideal customer, and how are you going to find him or her and build a long-term business relationship?
One easy way to start out is to think about your product or services in terms of who it serves. Then ask yourself, “What problems can I solve for people that... Read More
Viral video marketing will help you gain authority domination online. This happens when your video gets shared over and over again. A good example of this is the social experiment created with Mentos and Diet Coke. This is one of the earliest records of a backyard experiment where an entertainment science show... Read More
It used to be the case that businesses steered away from video production due to its exorbitant costs. Today, even small business owners on a modest budget can access the world of video by utilizing the power video marketing on YouTube, email marketing and websites. If you don’t already... Read More
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Marketing, especially online marketing, continues to change. As an expert, you want to know where it’s all heading and how you can stay on top of it. When it comes to getting the edge over your competition to becoming the online authority, video is where it’s at.
The question of measuring your social media marketing return in exchange for time can be a tricky one. Can you really say whether a certain customer came to you because of a particular social media post, or is it a result of several different marketing activities? When used strategically, social media can... Read More
Building a large social media following is important, but if you are not getting those followers to join your own database, they are not YOUR followers. Social media is always changing and that makes your social media following volatile. You could lose your following at any time because you don’t “own” them.... Read More
Once followers start receiving valuable free information from you they turn into REAL fans who follow your social media posts, newsletters, blogs, etc. When your free sign-up is tied into email autoresponders, you develop an automated system that does the marketing for you. For example, let’s say you have a Facebook follower... Read More
Today’s online followers want to be informed; they don’t want to be SOLD to or spammed with constant promotions. That’s a fast way to lose followers and fans on social media. Use your social media posts for brief, interesting information, links to relevant blog posts or your expert articles. You can also... Read More
The two questions most people ask about social media: “Where should I be ... and what do I post?” With so many social media sites to consider (and more popping up all the time) selecting the right ones to put your marketing efforts into is important.
You want to receive a good return... Read More