The World's #1 Authority on Expert Positioning
Photo courtesy of Flickr user Susanne NilssonGrowing your expert community both online and offline is extremely important to build a highly paid expert business. First you must develop a strategy that builds a following. Your following includes Facebook fans, Twitter followers, YouTube subscribers and email subscribers.... Read More
Photo courtesy of Flickr user Danar VincenteThe best way to grow your email list is to do it slowly and continuously so that the people on your list are really engaged. You want high quality followers to join and stay in your community. This way you will gain the... Read More
Photo courtesy of Flickr user Don HankinsTo build a targeted following and become known online you must create valuable expert content and encourage sharing of your information. The content you create must offer real value to your target market. This sounds pretty simple but very often... Read More
Photo courtesy of Flickr user Ron MaderBuilding a large social media following is important, but if you are not getting those followers to join your own database, they are not YOUR followers. Social media is always changing and that makes your social media following volatile. You could lose your... Read More
Every business owner knows the importance of having a website to promote their business. But are you gaining more viewers or turning them off with the image and brand you create online?
It is your website that viewers check out when wanting to learn more about what you have to offer.... Read More
Why do so many businesses lose too much money on their advertising and simply give up? Because their marketing efforts are too business-focused and not customer-focused. Keep a strong focus on your core customer base and know everything about how they think and act.
If your advertising is not working, don’t... Read More
One smart business owner can do a lot to make a business successful. But put that together with other great business minds all sharing ideas and brainstorming … now you have … Networking Dynamics! Brainstorming and networking with other creative people is a powerful tool to create Success in your business. You can’t just go it alone in this... Read More
Successful entrepreneurs are always looking for new opportunities. They not only seek them out with keen awareness, but they act upon them. They thrive on taking chances they strongly believe in. Your next opportunity may seem a little crazy, a little far fetched, even scary. But don’t let that hold you back! If your goals aren't at least a... Read More
Photo courtesy of Flickr user 401(K) 2012Why is great marketing so important? Because when done well, it can magnify your income and profits dramatically! Wouldn't you like to make more money with the exact same time, effort and expense? Of course, well that is easy to do when you... Read More
When the phone rings in your business, are your employees prepared to turn the call into a solid marketing opportunity? Or are they rushing through the call, not connecting with the prospecting customers and losing you thousands of dollars in revenue?
How many businesses do you call that WOW you on the... Read More