The World's #1 Authority on Expert Positioning
“If you don’t toot your own horn, you can’t enjoy the music!”
- Debbie Allen
When a marketing friend of mine stated, “I’m such a shameless self-promoter,” I laughed. Then I thought for a moment, and I realized that I’m a shameless self-promoter too. I had never thought of my marketing approach as being shameless before. I would have described... Read More
In virtually every area of business, there will be pitfalls along the way. Marketing is no exception. Time and time again, businesses of all sizes make the same costly mistakes. But knowing how to avoid these mistakes can save you energy, disappointment – and... Read More
Bridgett McGowen-Hawkins on the impact of publishing, why you should get your book out now, and tips on how you can get past writer's block and get... Read More
We’ve all heard the saying that “any attention is good attention”, but what if instead of submitting ourselves to publicity that isn’t for us, we just found the right ways to get our foot in the door. Today’s guest, Jill Lublin, is a best-selling author and media consultant with over 25 years of experience... Read More
If you’re an employee, a business owner, or simply older than 5, you’ve likely heard of networking. However, many of us don’t know where to start or even how to do it. In today’s episode, Debbie interviews Chas Wilson of Master Networks, and he shares how he educates and helps entrepreneurs build a network... Read More
Today’s guest, Glenn Michael Milliet, is a business communication expert who teaches business owners how to be a fearless communicator. Glenn and Debbie Allen discuss how to master the art of influence and become an adept problem solver for your clients.
Approaching people, starting a business, and building a podcast following can all sound intimidating, but anyone can do them! Today’s guest, Seth Greene is the podcast host of SharkPreneur, a best-selling author of 8 books, and a market-dominating mastermind.
Debbie Allen interviews Seth on how he got started and made a bold impression that... Read More
If you're not sold on yourself, no one else will be either. Here's why learning to shamelessly promote yourself is nothing to be, well, ashamed of.
In business, you understand that if you don’t promote and market, you can’t succeed, right? No matter how great your service is or what amazing... Read More
One way to kick your referral business into high gear is by offering a referral reward.
Find a way to reward your customers for every referral they send you, and make sure that you systemize this process so you can test the effectiveness of your referral rewards. Be consistent so you... Read More
Highly paid experts have clients who come to them with ease; they don’t need to chase down prospects to get them to buy. Referrals fill the pipeline and keep business flowing in. Increasing your referral business will make your job easier, your work more profitable and your business more enjoyable. However, despite... Read More