The two questions most people ask about social media: “Where should I be ... and what do I post?” With so many social media sites to consider (and more popping up all the time) selecting the right ones to put your marketing efforts into is important.
You want to receive a good return... Read More
Photo courtesy of Flickr user Sheila Scarborough
So, let’s go back to the initial question, “What social media sites should I be on?” The answer is: You should be on the sites that get you the best results from the content you are promoting. What sites are driving the... Read More
The key to your sales success is to raise your own energy and enthusiasm. When you do, people will automatically be attracted to you and what you have to offer. Enthusiasm and energy attract!
You have a tremendous responsibility to always be ON. Just as... Read More
Your mood affects your beliefs which in turn reflects onto your personal and business life and then onto your customers. If you are in a negative mood, it will sweep through your business like a wildfire.
Staying positive and enthusiastic is... Read More
One smart business owner can do a lot to make a business successful. But put that together with other great business minds all sharing ideas and brainstorming … now you have … Networking Dynamics! Brainstorming and networking with other creative people is a powerful tool to create Success in your business. You... Read More
Selecting an attention-grabbing presentation title is critically important to getting meeting planners to notice you. You need something that not only stands out, but also sets you apart from other speakers. It’s important to focus on your brand and your uniqueness and create a title that doesn’t underwhelm or overwhelm your audience. The use of your brand adds another... Read More
When a marketing friend of mine stated, “I'm such a shameless self-promoter,” I laughed. Then I thought for a moment and I realized that I’m a shameless self-promoter, too. I had never thought of my marketing approach as being shameless before. I would have described myself more like the "Marketing... Read More
Developing your USP (unique selling proposition) requires some hard brand-storming and creativity. One way to start is to analyze what clients say about the services you provide. What are the biggest and best benefits you have to offer? Also pay attention to how other companies use their USP's to their advantage.
This process requires careful analysis of your marketing message... Read More
Video marketing is a cost effective means of communicating with your target market and a powerful way to build your online presence. It’s a quick and easy way to gain massive amounts of traffic to your website by improving your page ranks on Google, YouTube and other social media sites.
The number... Read More
Once you become an expert in your industry you can create multiple streams of income that allow your business to grow and thrive. Below are 7 ways to build multiple streams of income around your expertise.
1. Multiply VIP Clients. Add great clients one at a time. You need to ensure... Read More