The World's #1 Authority on Expert Positioning
In an ever-changing domain landscape, business owners are challenged to develop a domain name strategy that is both search engine friendly and protects your brand.
Start out by purchasing one killer domain name with key words that will get you listed higher on search engines. Always choose a .com.
Next,... Read More
The first rule for creating a brand hero that you can deliver to your customers is to make sure that the promise is simple and clear enough to be understood, remembered and embraced.
There are two ways in which your customers form an impression about your brand instantly.
Who is your ideal customer, and how are you going to find him or her and build a long-term business relationship?
One easy way to start out is to think about your product or services in terms of who it serves. Then ask yourself, “What problems can I solve for people that... Read More
The two questions most people ask about social media: “Where should I be ... and what do I post?” With so many social media sites to consider (and more popping up all the time) selecting the right ones to put your marketing efforts into is important.
You want to receive a good return... Read More
Photo courtesy of Flickr user Sheila Scarborough
So, let’s go back to the initial question, “What social media sites should I be on?” The answer is: You should be on the sites that get you the best results from the content you are promoting. What sites are driving the... Read More
The key to your sales success is to raise your own energy and enthusiasm. When you do, people will automatically be attracted to you and what you have to offer. Enthusiasm and energy attract!
You have a tremendous responsibility to always be ON. Just as... Read More
Your mood affects your beliefs which in turn reflects onto your personal and business life and then onto your customers. If you are in a negative mood, it will sweep through your business like a wildfire.
Staying positive and enthusiastic is... Read More
One smart business owner can do a lot to make a business successful. But put that together with other great business minds all sharing ideas and brainstorming … now you have … Networking Dynamics! Brainstorming and networking with other creative people is a powerful tool to create Success in your business. You... Read More
Selecting an attention-grabbing presentation title is critically important to getting meeting planners to notice you. You need something that not only stands out, but also sets you apart from other speakers. It’s important to focus on your brand and your uniqueness and create a title that doesn’t underwhelm or overwhelm your audience. The use of your brand adds another... Read More
When a marketing friend of mine stated, “I'm such a shameless self-promoter,” I laughed. Then I thought for a moment and I realized that I’m a shameless self-promoter, too. I had never thought of my marketing approach as being shameless before. I would have described myself more like the "Marketing... Read More