The World's #1 Authority on Expert Positioning
As an expert you should write a book when the timing is right for your business. I've learned a lot by authoring 8 books and one of the main things I've learned is to spend time getting the title and the cover right first.
Successful entrepreneurs are always looking for new opportunities. They not only seek them out with keen awareness, but they act upon them. They thrive on taking chances they strongly believe in. Your next opportunity may seem a little crazy, a little far fetched, even scary. But don’t let that hold you back! If your goals aren't at least a... Read More
The next important item to add to your home page is an introduction video.
This video is where viewers can personally connect to you as the expert. It should be no more than two minutes in length, as it’s hard to keep your viewers’ attention for... Read More
Schedule a professional photo shoot to get updated photos for your website. I suggest that you get some great headshot photos as well as some action shots to use throughout your website. Bring a few changes of clothing to get multiple... Read More
Once you’ve figured out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.
Self-promotion, when done effectively, works for ANY business or career. As soon as you begin to implement the proven marketing strategies behind... Read More
You’ve heard the saying, “Do what you love, and the money will follow.”
Is this actually true? If you follow your passion and pursue what you love doing for a living, will the monetary rewards really follow? What I’ve discovered is that it certainly helps – but you’ll need more than that to grow a lucrative career in the expert... Read More
After your logo and USP (unique selling proposition) have been established or reinvented, it’s time to move on to your first marketing piece – your business card. Most cards don’t accurately present what someone’s business is all about. I see so many bad business cards that I’m shocked! And I... Read More
Becoming an expert takes on a certain amount of responsibility – the responsibility for you to offer a successful program or service, and the responsibility to support others with real, lasting results. To thrive in this business for the long haul you must be willing to take on this responsibility for yourself... Read More
Once you figure out how YOU will best represent your overall brand, the next step is to get really good at marketing yourself. I call this "shameless" self-promotion.
Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it, it’s much easier to be successful in anything you set your... Read More