Every day small business owners (retailers) make drastic mistakes when selling their business and lose thousands of dollars in the process. All their hard work and long-term investment goes down the drain. These mistakes are often easily avoidable. As entrepreneurs,... Read More
Just as professional paid speaking is an art, so is learning how to speak to sell. Most paid professional speakers are not good at selling because they feel uncomfortable with it. If you aren’t comfortable selling, or don’t think you are very good at it, get over it and learn how! Okay,... Read More
Secret #1: Get joint venture affiliates to promote your classes for you. This will increase the numbers on your call and will set you up for success from a referral source.
Secret #2: Create a marketing formula with compelling copy that gets prospects to register and show up for the live call.
Secret #3:... Read More
They do what most people are too scared to do. Yet the good news is that selling your expertise is actually easier than you may think. Imagine selling over $100,000 in just 90 minutes from stage, or making over half a million dollars in one weekend... Read More
Teleseminars are the easiest, fastest and least expensive way to get those big money paydays with very little investment on your part. I always teach my students to start out with teleseminars to develop quick sales and fast product development for this very reason. They can get clients easily this way if... Read More
One of the best ways to work with clients on high-end programs is to set up personalized VIP days. These can be done live in-person, but they are even more time-saving when done via telephone, Skype or Google Hangout. VIP days can be very lucrative. Consider setting up high-end consulting programs working... Read More
As an expert you should write a book when the timing is right for your business. I've learned a lot by authoring 8 books and one of the main things I've learned is to spend time getting the title and the cover right first.
Here are... Read More
Once followers start receiving valuable free information from you they turn into REAL fans who follow your social media posts, newsletters, blogs, etc. When your free sign-up is tied into email autoresponders, you develop an automated system that does the marketing for you. For example, let’s say you have a Facebook follower... Read More
Every business owner knows the importance of having a website to promote their business. But are you gaining more viewers or turning them off with the image and brand you create online?
It is your website that viewers check out when they want to learn more about what you have to... Read More
Why do so many businesses lose too much money on their advertising and simply give up? Because their marketing efforts are too business-focused and not customer-focused. Keep a strong focus on your core customer base and know everything about how they think and act.
If your advertising is not working, don’t... Read More