Once followers start receiving valuable free information from you they turn into REAL fans who follow your social media posts, newsletters, blogs, etc. When your free sign-up is tied into email autoresponders, you develop an automated system that does the marketing for you. For example, let’s say you have a Facebook follower... Read More
Archive for the ‘Selling’ Category
Every business owner knows the importance of having a website to promote their business. But are you gaining more viewers or turning them off with the image and brand you create online?
It is your website that viewers check out when they want to learn more about what you have to... Read More
Why do so many businesses lose too much money on their advertising and simply give up? Because their marketing efforts are too business-focused and not customer-focused. Keep a strong focus on your core customer base and know everything about how they think and act.
If your advertising is not working, don’t... Read More
Why is great marketing so important? Because when done well, it can magnify your income and profits dramatically! Wouldn't you like to make more money with the exact same time, effort and expense? Of course, well that is easy to do when you learn the strategies... Read More
When the phone rings in your business, are your employees prepared to turn the call into a solid marketing opportunity? Or are they rushing through the call, not connecting with the prospecting customers and losing you thousands of dollars in revenue?
How many businesses do... Read More
Selecting an attention-grabbing presentation title is critically important to getting meeting planners to notice you. You need something that not only stands out, but also sets you apart from other speakers. It’s important to focus on your brand and your uniqueness and create a title that doesn’t underwhelm or overwhelm your audience. The use of your brand adds another... Read More
First of all start with a great website design and consistent branded image. Next add the three main marketing strategies below to boost your online success.
Building a great website is the best investment in time and money that you can make for your business. Get a professional web designer to create the main page and the basic... Read More
The next important item to add to your home page is an introduction video.
This video is where viewers can personally connect to you as the expert. It should be no more than two minutes in length, as it’s hard to keep your viewers’ attention for... Read More
Developing your USP (Unique Selling Proposition) requires some very focused brainstorming and creativity – this is what I call "Brand-Storming." Pay attention to how other companies use their USPs to their advantage. This process requires careful analysis of your unique message and your most ideal clients. When you analyze in detail what you have to offer, not just your... Read More
They say that people judge a book by its cover; they also judge a book by its subtitle, chapter title and overall layout. Most people will look at the front cover, back cover and chapter titles before deciding if they want to buy... Read More