The World's #1 Authority on Expert Positioning
Teleseminars are the easiest, fastest and least expensive way to get those big money paydays with very little investment on your part. I always teach my students to start out with teleseminars to develop quick sales and fast product development for this very reason. They can get clients easily this way if... Read More
One of the best ways to work with clients on high-end programs is to set up personalized VIP days. These can be done live in-person, but they are even more time-saving when done via telephone, Skype or Google Hangout. VIP days can be very lucrative. Consider setting up high-end consulting programs working... Read More
As an expert you should write a book when the timing is right for your business. I've learned a lot by authoring 8 books and one of the main things I've learned is to spend time getting the title and the cover right first.
Here are... Read More
Once followers start receiving valuable free information from you they turn into REAL fans who follow your social media posts, newsletters, blogs, etc. When your free sign-up is tied into email autoresponders, you develop an automated system that does the marketing for you. For example, let’s say you have a Facebook follower... Read More
Every business owner knows the importance of having a website to promote their business. But are you gaining more viewers or turning them off with the image and brand you create online?
It is your website that viewers check out when they want to learn more about what you have to... Read More
Why do so many businesses lose too much money on their advertising and simply give up? Because their marketing efforts are too business-focused and not customer-focused. Keep a strong focus on your core customer base and know everything about how they think and act.
If your advertising is not working, don’t... Read More
Why is great marketing so important? Because when done well, it can magnify your income and profits dramatically! Wouldn't you like to make more money with the exact same time, effort and expense? Of course, well that is easy to do when you learn the strategies... Read More
When the phone rings in your business, are your employees prepared to turn the call into a solid marketing opportunity? Or are they rushing through the call, not connecting with the prospecting customers and losing you thousands of dollars in revenue?
How many businesses do... Read More
Selecting an attention-grabbing presentation title is critically important to getting meeting planners to notice you. You need something that not only stands out, but also sets you apart from other speakers. It’s important to focus on your brand and your uniqueness and create a title that doesn’t underwhelm or overwhelm your audience. The use of your brand adds another... Read More
First of all start with a great website design and consistent branded image. Next add the three main marketing strategies below to boost your online success.
Building a great website is the best investment in time and money that you can make for your business. Get a professional web designer to create the main page and the basic... Read More