The World's #1 Authority on Expert Positioning
We’ve all heard the saying that “any attention is good attention”, but what if instead of submitting ourselves to publicity that isn’t for us, we just found the right ways to get our foot in the door. Today’s guest, Jill Lublin, is a best-selling author and media consultant with over 25 years of experience... Read More
More than half of small business owners say they’ve reinvented their company to stay afloat or remain competitive. The majority of entrepreneurs are realizing that they must adapt to the marketplace and economic shifts to survive and thrive.
Small business owners are especially adept at reinvention because they have to... Read More
Building social media connections is NOT about trying to sell someone ... it is ALL about building quality connections and business relationships online.
To develop real connections be personable and approachable with your posts. Cultivate better relationships through quality comments.
Common sense goes a long way when it comes... Read More
Branding yourself and/or your business is a great way to build yourself up as an expert on social media sites to the masses.
Social media branding is a straightforward process that you can conquer with the right time and energy invested. With as little as 30 minutes a day you can... Read More
What makes your business more unique, more valuable and more visible in the marketplace?
You’ve heard the statement, “Differentiate or Die!” In today’s highly competitive world, you must be unique and fill a special niche to be successful.
One of... Read More
In an ever-changing domain landscape, business owners are challenged to develop a domain name strategy that is both search engine friendly and protects your brand.
Start out by purchasing one killer domain name with key words that will get you listed higher on search engines. Always choose a .com.
Next,... Read More
The first rule for creating a brand hero that you can deliver to your customers is to make sure that the promise is simple and clear enough to be understood, remembered and embraced.
There are two ways in which your customers form an impression about your brand instantly.
Marketing, especially online marketing, continues to change. As an expert, you want to know where it’s all heading and how you can stay on top of it. When it comes to getting the edge over your competition to becoming the online authority, video is where it’s at.
The question of measuring your social media marketing return in exchange for time can be a tricky one. Can you really say whether a certain customer came to you because of a particular social media post, or is it a result of several different marketing activities? When used strategically, social media can... Read More
Building a large social media following is important, but if you are not getting those followers to join your own database, they are not YOUR followers. Social media is always changing and that makes your social media following volatile. You could lose your following at any time because you don’t “own” them.... Read More