Photo courtesy of Flickr user Don HankinsTo build a targeted following and become known online you must create valuable expert content and encourage sharing of your information. The content you create must offer real value to your target market. This sounds pretty simple but very often... Read More
The question of measuring your social media marketing return in exchange for time can be a tricky one. Can you really say whether a certain customer came to you because of a particular social media post, or is it a result of several different marketing activities? When used strategically, social media... Read More
Photo courtesy of Flickr user Ron MaderBuilding a large social media following is important, but if you are not getting those followers to join your own database, they are not YOUR followers. Social media is always changing and that makes your social media following volatile. You could lose your... Read More
Photo courtesy of Flickr user Sean MacEnteeOnce followers start receiving valuable free information from you they turn into REAL fans who follow your social media posts, newsletters, blogs, etc. When your free sign-up is tied into email autoresponders, you develop an automated system that does the marketing for you.... Read More
Today’s online followers want to be informed; they don’t want to be SOLD to or spammed with constant promotions. 
That’s a fast way to lose followers and fans on social media. Use your social media posts for brief, interesting information, links to relevant blog posts or your expert articles. You can also... Read More
Photo courtesy of Flickr user Yoel Ben-AvrahamThe two questions most people ask about social media are: “Where should I be ... and what do I post?” With so many social media sites to consider (and more popping up all the time) selecting the right ones to put your... Read More
Photo courtesy of Flickr user Sheila ScarboroughSo, let’s go back to the initial question, “What social media sites should I be on?” The answer is: You should be on the sites that get you the best results from the content you are promoting. What sites are driving the... Read More