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Archive for the ‘Social Media’ Category

Build a Targeted Online Community

Build an online community Photo courtesy of Flickr user Don Hankins

To build a targeted following and become known online you must create valuable expert content and encourage sharing of your information. The content you create must offer real value to your target market. This sounds pretty simple but very often... Read More

Measure the Return on your Social Media Investment

relaunchThe question of measuring your social media marketing return in exchange for time can be a tricky one. Can you really say whether a certain customer came to you because of a particular social media post, or is it a result of several different marketing activities? When used strategically, social media... Read More

Turn Followers into Warm Leads

6333839659_585c62b376_z Photo courtesy of Flickr user Ron Mader

Building a large social media following is important, but if you are not getting those followers to join your own database, they are not YOUR followers. Social media is always changing and that makes your social media following volatile. You could lose your... Read More

Convert Followers into Real Fans

5892139808_bd467ca8b1_z Photo courtesy of Flickr user Sean MacEntee

Once followers start receiving valuable free information from you they turn into REAL fans who follow your social media posts, newsletters, blogs, etc. When your free sign-up is tied into email autoresponders, you develop an automated system that does the marketing for you.... Read More

Educate and Inform with Your Expertise on Social Media

Today’s online followers want to be informed; they don’t want to be SOLD to or spammed with constant promotions. That’s a fast way to lose followers and fans on social media. Use your social media posts for brief, interesting information, links to relevant blog posts or your expert articles. You can also... Read More

Develop a Social Media Strategy

9733284483_e147eda73b_z Photo courtesy of Flickr user Yoel Ben-Avraham

The two questions most people ask about social media are: “Where should I be ... and what do I post?” With so many social media sites to consider (and more popping up all the time) selecting the right ones to put your... Read More

Social media sites you must pay attention to

6290003115_7788c41563_z Photo courtesy of Flickr user Sheila Scarborough

So, let’s go back to the initial question, “What social media sites should I be on?” The answer is: You should be on the sites that get you the best results from the content you are promoting. What sites are driving the... Read More

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