Marketing, especially online marketing, continues to change. As an expert, you want to know where it’s all heading and how you can stay on top of it. When it comes to getting the edge over your competition to becoming the online authority, video is where it’s at.
Business to business marketers use some form of online videos with their overall social media strategy. Having a video on your website makes it 50 percent more likely to show up on page one of Google. Video marketing can dramatically help to increase click-through rates on email marketing as well. Videos create higher viewer retention; the information retained in one minute of online video is equal to about 1.8 million written words.
It is rare that one marketing medium can transcend all industries’ differences. But there is one social medium that can do all this and more: video marketing. Videos can be hot, productive, and give great results, no matter what kind of service or product you are selling. It is imperative that as an expert you are creating videos to promote your expertise, because they will get watched and you will get noticed.