They say that people judge a book by its cover; they also judge a book by its subtitle, chapter title and overall layout. Most people will look at the front cover, back cover and chapter titles before deciding if they want to buy the book or not. That’s why it’s so important to create titles that jump off the page and make the viewer want to buy your book.

Once you have completed your brainstorming session it should motivate you to start writing, because you’ll see the whole concept of your book. Start chunking the book down even more. Make notes, do research and write down ideas for each chapter until you’ve created a rough draft for the book.

Authors who are experts teach other aspiring writers a step-by-step model to follow. If your book flows well and navigates the reader through a process, it will also take your readers on a journey. If you’ve done a great job, your readers will want to take action to purchase more products from you, attend an event, and/or hire you as a coach or mentor.

Remember, your book is a great marketing tool to promote your expertise and your services.